Note: The job is a remote job and is open to candidates in USA. Barracuda is a leading cybersecurity company providing complete protection against complex threats. They are looking for a Senior AEO/SEO Web Manager to drive the AEO/GEO/SEO strategy for Barracuda.com, improving visibility and demand through effective optimization and performance tracking.
Responsibilities
- Drive the AEO/GEO/SEO strategy for Barracuda.com, auditing, prioritizing, and editing owned assets across product, solutions, glossary, comparison, and other high-value pages
- Develop GEO/SEO optimization plans and deliver reporting and insights that clearly explain what changed, what worked, and what’s next
- Identify cross-channel opportunities (content, PR, brand, paid) to strengthen generative and SEO visibility
- Improve internal workflows, templates, and QA standards to scale optimization efforts
- Interpret performance, build stakeholder buy-in, and help define strategy in an evolving GEO landscape
- Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clear, non-jargony way to drive team alignment and recommendations
- Set and defend strategic direction: what to build, what to fix, what to measure, and why, with clear linkage to SEO/GEO KPIs
- Operate as a trusted advisor by leading conversations, aligning stakeholders, and communicating wins and risks
- Improve visibility of product, solution, and key site pages to close buyer journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities)
- Recommend and collaborate on structured data, taxonomy, internal linking, and content architecture to strengthen entity associations and retrieval-ready coverage
- Track performance across SEO/GEO metrics (visibility, citation/carry-through, prompt coverage, conversion contribution) and translate into next actions
- Monitor changes in Claude/ChatGPT behavior, AI Mode, and model updates, and adapt recommendations quickly
Skills
- Strong understanding of modern search & LLM ecosystems: including how 'answers' get formed and when citations appear
- Solid technical SEO fundamentals: crawling/indexation, internal linking, structured data, canonicals
- Strong proficiency using AI tools: ChatGPT, Profound, and agentic environments to accelerate research, mapping, and content systems while maintaining quality control
- SEO tool mastery: SEMrush, GA4, ScreamingFrog, Adobe Target, PowerBi and Search Console for topical research, clustering and reporting
- Demonstrated experience influencing outcomes through owned content/IA optimization
- 3-4 years of experience in prior SEO roles at a senior level. Able to demonstrate GEO skills with concrete examples
- Open to considering candidates from other parts of the US, but the Eastern Standard time zone is preferred
Benefits
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- In addition, you will receive equity, in the form of non-qualifying options
Company Overview