Note: The job is a remote job and is open to candidates in USA. HED is an integrated design firm whose PreK-12 practice creates inspiring learning environments through collaboration among architects, engineers, planners, and designers. The Sector Marketing Manager leads the marketing function for the PreK-12 sector, overseeing proposals, RFP responses, presentations, content, awards, and sector marketing plans while supervising and developing Pursuit Specialists.
Responsibilities
- Lead the day-to-day marketing function for Pre K-12
- Serve as the primary marketing point of contact for the Sector Business Leader, sector leaders, lead principals, and sector teams
- Help establish consistent sector messaging, qualifications, differentiators, and presentation of HED’s capabilities
- Coordinate sector marketing priorities, assignments, schedules, and resources
- Support the development and implementation of Pre K-12’s annual marketing plan in collaboration with sector leadership, Strategy and Development, and Communications
- Become an expert in the assigned sector’s portfolio, including relevant projects, clients, markets, services, awards, outcomes, and differentiators
- Maintain current knowledge of key sector personnel, their roles, credentials, expertise, project experience, and client relationships
- Understand the sector’s approach to its work, including common client needs, project types, delivery methods, market challenges, and value propositions
- Develop, maintain, and continuously improve sector-specific boilerplate, project descriptions, staff biographies, resumes, qualifications, case studies, and proposal content
- Coordinate sector award submissions, conference materials, sponsorship materials, speaking proposals, and other promotional activities
- Collaborate with Communications on public relations, thought leadership, social media, project announcements, editorial opportunities, and external messaging; and Strategy and Development on market-facing activities, client initiatives, conferences, events, and pursuit support
- Ensure sector marketing materials accurately reflect current capabilities, experience, organizational structure, and strategic priorities; identify content gaps and coordinate development of needed materials
- Capture and organize information from completed projects and pursuits for future use
- Oversee the marketing response process for RFPs, RFQs, interviews, presentations, qualifications packages, and related pursuit deliverables
- Collaborate with the lead principal and Strategy and Development team to understand the pursuit strategy, client priorities, win themes, team structure, and desired response
- Translate pursuit direction into clear, persuasive, and responsive written and visual materials
- Ensure submissions are accurate, complete, compliant, differentiated, and delivered on schedule
- Facilitate proposal reviews, interview preparation, presentation development, rehearsals, and final production
- Directly supervise the sector’s Pursuit Specialists
- Assign and balance workload based on deadlines, complexity, staff capability, and sector priorities
- Establish performance expectations and provide regular feedback, coaching, and mentorship
- Support employee development through training, stretch assignments, and exposure to increasingly complex pursuits and responsibilities
- Monitor the quality, responsiveness, productivity, and consistency of work produced by Pursuit Specialists
- Promote collaboration, accountability, resource sharing, and consistent work practices across the Marketing team
- Coordinate with other Sector Marketing Managers and Marketing leadership to address workload peaks, staffing needs, and firmwide priorities
- Adapt and reinforce firmwide marketing tools, campaigns, templates, proposal, pursuit, brand, and quality standards
- Track sector marketing workload, pursuit activity, outcomes, and recurring resource needs
- Identify opportunities to improve templates, content libraries, systems, processes, and team effectiveness
- Support the effective use of HED’s CRM, project data, staff information, digital asset management, and marketing technology platforms
Skills
- Bachelor's degree in Marketing, Communications, Business, English, Journalism, or a related field
- Eight to ten years of total marketing experience, including at least three years within architecture, engineering, construction, or professional services
- Demonstrated knowledge of complex RFP and RFQ processes within the A/E/C industry required
- Experience supervising, coaching, and developing marketing or proposal professionals required
- Strong writing, editing, organization, project management, and quality-control skills
- Ability to manage multiple concurrent deadlines and coordinate contributions from senior leaders and multidisciplinary teams
- Demonstrated ability to develop deep knowledge of a market sector, project portfolio, and professional team
- Strong judgment, interpersonal skills, accountability, and attention to detail
- Proficiency with relevant proposal, presentation, document production, CRM, and content management tools
- Prolonged periods of sitting at a desk and working on a computer
- Ability to communicate effectively in writing and verbally by phone, video conference, and in person
- Visual acuity sufficient to review and produce detailed written and graphic materials
Benefits
- HED embraces a hybrid work model that supports autonomy, collaboration, and regular in-person engagement
Company Overview
Company H1B Sponsorship