Note: The job is a remote job and is open to candidates in USA. Blacksmith Agency is scaling its marketing division to support PPC and SEO clients across multifamily, B2B, and technical verticals. The Search Engine Marketing Manager will own strategy, performance, client-facing leadership, reporting, quality assurance, and execution oversight across paid search, paid social, SEO, and conversion optimization.
Responsibilities
- Lead strategy for all PPC and SEO clients across multiple industries
- Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals
- Build 90 day, 6 month and annual growth roadmaps for every client
- Own client performance across Google Ads, Meta, Microsoft and organic search
- Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities
- Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content
- Own KPI tracking, conversion attribution and analytics accuracy
- Give weekly direction and QA, and coordinate priorities with the marketing project manager
- Present monthly and quarterly performance summaries to clients
Skills
- 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy
- Strong experience running paid and organic channels at the same time
- Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization
- Ability to build and articulate strategic recommendations for clients and account executives
- A track record of overseeing execution teams and managing deliverable quality
- Sharp analytical skills and the ability to diagnose performance issues fast
- Agency experience managing multiple clients at once
- Experience joining sales calls and influencing close rates
- Familiarity with multifamily, real estate or high-intent lead generation
- Experience with AI SEO, programmatic SEO, technical SEO audits and CRO
Benefits
- Full time
- Remote (USA, Canada or South Africa)
Company Overview