Note: The job is a remote job and is open to candidates in USA. United Software Group Inc is seeking a Salesforce Marketing Cloud Lead/Architect to own and administer Salesforce Marketing Cloud and Data Cloud platforms. The role focuses on customer data architecture, marketing campaign execution, platform integrations, governance, performance monitoring, reporting, documentation, user support, and platform adoption.
Responsibilities
- Own and administer Salesforce Marketing Cloud and Data Cloud platforms, ensuring scalability, reliability, and compliance
- Design and manage customer data architecture, including data ingestion, identity resolution, audience segmentation, and Customer 360 profiles
- Execute and optimize end-to-end marketing campaigns, journeys, automations, and personalization initiatives
- Integrate SFMC and Data Cloud with Salesforce ecosystems and external platforms to enable seamless data exchange
- Monitor platform health, data pipelines, campaign performance, and proactively resolve operational issues
- Govern user access, security, privacy controls, consent management, and regulatory compliance (GDPR, CCPA, etc.)
- Provide actionable insights through audience analytics, calculated insights, reporting, and performance measurement
- Partner with business, technology, and vendor teams to deliver scalable marketing solutions while maintaining platform stability
- Maintain technical documentation, support users, and drive platform adoption through training and best practices
Skills
- 10 years of hands-on Salesforce Marketing Cloud administration and campaign management experience
- Experience with Salesforce Data Cloud, Customer 360, data modeling, segmentation, and identity resolution
- Strong expertise in Journey Builder, Email Studio, Automation Studio, Contact Builder, and multi-BU environments
- Proficiency in SQL, SOQL, AMPscript, SSJS, HTML, CSS, JSON, REST/SOAP APIs, and integration frameworks
- Experience with data integration, ETL processes, APIs, and enterprise systems connectivity
- Strong understanding of data governance, privacy regulations, deliverability, and marketing operations
- Salesforce Marketing Cloud and Data Cloud certifications preferred
- Experience with Tableau, AWS, Azure, or GCP
- Knowledge of CDP, MDM, real-time data streaming, and event-driven architectures
- Experience with Journey Builder Custom Activities/Components
- Salesforce development exposure (Apex, Lightning, integrations)
Benefits
- 100% Remote Role USA
Company Overview
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