Note: The job is a remote job and is open to candidates in USA. Carhartt is a company dedicated to serving hardworking people by building durable products. They are seeking a Sales Training & Communications Manager who will ensure that the Field Sales Team and related departments have the necessary training, tools, and communications to excel. This strategic role involves developing and executing a cohesive strategy for communications, training, and field insights to enhance the indirect commercial business.
Responsibilities
- Own and execute all communications directed to the field sales team, ensuring messaging is clear, timely, relevant, and consistently aligned with business priorities across NAWS & CCG
- Translate complex operational changes, process updates, and program information into concise, audience-specific content across multiple formats – email, SharePoint, video, and visual content – that field teams can readily absorb and act on
- Establish a consistent cadence and governance model for outgoing communications, ensuring sequencing aligns with the indirect commercial calendar and key selling moments
- Collaborate with Merchandising, Marketing, Planning, Customer Care, and other cross-functional partners to translate enterprise initiatives or updates into field-ready communications and training, ensuring content accurately reflects current processes, tools and priorities
- Maintain and continuously improve Sales SharePoint as the central resource, ensuring content is organized, current and easy to navigate
- Partner closely with the Sr Manager, Enablement & Integration and Sales Leadership to ensure communications support broader sales strategies
- Design, build, and manage training programs for Field Sales, Sales Operation, Analytics and Sales Leadership, ensuring programs are practical, role-specific, and directly tied to business outcomes
- Apply instructional design methodologies and adult learning principles to the development of all training content, ensuring programs are built for retention and application
- Translate complex processes, tools, and strategic priorities into training content that is engaging, accessible and build for application in role
- Lead and facilitate training delivery across virtual and in-person formats, including key selling milestones, coordinating logistics, content, and participant experience in partnership with Enablement Team
- Develop onboarding training framework for new Field Sales team members that accelerate ramp time and establish a clear foundation for selling readiness
- Build and maintain an ongoing training calendar aligned to the indirect commercial calendar, ensuring teams are prepared ahead of each major selling moment
- Measure training effectiveness through feedback, adoption metrics, and performance indicators, continuously refining programs based on what is working in the field
- Establish a regular cadence for collecting feedback from Field Sales Reps and Sales Leadership, surfacing what is and isn’t working across communications, training, and tools
- Lead change management efforts for new initiatives, tools, and process updates ensuring field teams understand what is changing, why it matters, and what is expected of them
- Define and maintain simple metrics that measure whether communications are landing and training is sticking - not just completion rates but behavioral indicators in the field
- Synthesize field feedback, adoption data, and cross-functional inputs into clear recommendations that improve the quality and relevance of enablement programs over time
Skills
- Bachelor's degree in communications, Marketing, Business, HR, Instructional Design, or related field; equivalent experience considered
- 5+ years of experience in sales enablement, training and development, or a related function, ideally within a commercial or wholesale environment
- Demonstrated ability to develop and execute communications strategies that drive clarity, adoption, and alignment across large and remote teams
- Experience designing and delivering training programs across multiple audiences
- Strong writing and storytelling skills with the ability to translate complex information into clear, engaging, audience specific content
- 2+ years of project management experience, with the ability to manage multiple initiatives simultaneously
- Collaborative, cross-functional mindset with the ability to build relationships across departments and influence without direct authority
- Customer-first perspective with a strong focus on improving the experience for field sales team and enabling downstream selling performance
- Experience working in or with sales organizations; familiarity with go-to-market processes and seasonal execution
- High attention to detail, strong organizational skills, and a proactive approach to problem-solving and continuous improvement
- Corporate Communications or Change Management experience is strongly preferred
- Proficient in Microsoft Office, experience with SharePoint, experience administering and developing content within a Learning management system (LMS), or digital learning tools strongly preferred
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