Note: The job is a remote job and is open to candidates in USA. Yellowpop creates premium custom LED and neon signage for leading brands, retailers, hotels, restaurants, and creative agencies. The Sales Manager B2B will lead, coach, and develop the sales team while owning pipeline performance, forecasting, CRM discipline, and sales process improvement. The role also partners with founders and marketing to drive accountability, motivation, and quota achievement.
Responsibilities
- Manage, coach, and develop a team of B2B sales representatives
- Run regular 1:1s, call reviews, and live deal coaching on technique: discovery, qualification, objection handling, negotiation, closing
- Identify each rep's individual gaps and build personal development plans
- Recruit, onboard, and ramp new salespeople
- Own the sales pipeline: run weekly pipeline reviews, keep forecasts accurate, and kill stalled deals fast
- Enforce CRM discipline (HubSpot) — clean data, correct stages, no surprises
- Track and report on KPIs: conversion rates, cycle length, average deal size, quota attainment
- Design and manage motivation systems: contests, incentives, recognition, and momentum
- Learn our sales process inside-out, then improve it: playbooks, follow-up cadences, discount policy, handoffs
- Ensure consistent execution of the process across every rep and every deal
- Work with founders and marketing to align on targets, territories, and lead flow
- Set the pace: bring energy, urgency, and high standards every day
- Create a culture of accountability where overachievement is the norm
- Celebrate wins loudly and address underperformance quickly and fairly
Skills
- • 5+ years managing and coaching B2B sales teams, with a track record of teams beating quota
- • Proven ability to coach sales technique — not just review numbers
- • Strong command of pipeline management and forecasting in a CRM (HubSpot a plus)
- • Outstanding spoken and written English
- • Data-driven: you manage with dashboards and conversion metrics, not gut feel
- • High energy, natural motivator, comfortable holding people accountable
- • Experience selling custom products, signage, design, or premium B2B goods
- • Experience with modern sales tooling (Apollo, Outreach, AI tools)
- • Experience transforming or turning around an underperforming team
- • French or Spanish is a plus
Benefits
- Competitive compensation with performance-based upside
Company Overview