Note: The job is a remote job and is open to candidates in USA. Anheuser-Busch is a leading American brewer and producer of beer, spirits, and other beverage brands. The Sales Lead will drive growth and execution for the Craft West portfolio across assigned wholesaler networks by using market data, developing plans and forecasts, improving retail execution, and coaching partners and field sales teams.
Responsibilities
- Serve as the primary business partner and strategic advisor to assigned wholesaler leadership teams, driving long-term growth for the Craft West portfolio
- Develop and execute 90-, 120-, and 180-day market plans aligned with annual volume, distribution, and revenue objectives
- Analyze sales trends, market performance, and execution metrics to identify growth opportunities and recommend data-driven business strategies
- Build strong relationships with key decision-makers at both the wholesaler and retail levels to influence execution and maximize brand visibility
- Hold wholesaler partners accountable for delivering against agreed-upon KPIs through regular business reviews, action planning, and performance follow-up
- Collaborate cross-functionally with Anheuser-Busch commercial teams, marketing, and distributor leadership to ensure alignment on market priorities and strategic initiatives
- Identify whitespace opportunities for distribution expansion, portfolio optimization, and new account development across assigned markets
- Monitor competitive activity and industry trends to provide market insights and adjust strategies to maintain a competitive advantage
- Lead wholesaler education sessions focused on brand strategy, portfolio priorities, sales execution, and best practices
- Influence execution without direct authority by building credibility, fostering partnerships, and coaching wholesaler teams toward shared business objectives
- Strong business acumen with the ability to interpret sales data and translate insights into action plans
- Experience leading business reviews, forecasting, and strategic planning
- Proven ability to influence cross-functional partners without direct reporting authority
- Strong presentation, negotiation, and relationship management skills
- Proficiency with business analytics tools such as Power BI, Circana/Nielsen, or similar reporting platforms
Skills
- Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel
- Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting
- Job requires the ability to be in physical retail locations, late night activations and travel
- Preferred bachelor's degree in business administration, management, or similar field
- 3+ years of sales or marketing experience in beverage/alcohol industry preferred
- Certified Beer Server or Certified Cicerone preferred
Benefits
- Bonus eligible
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
Company Overview
Company H1B Sponsorship