Note: The job is a remote job and is open to candidates in USA. Christianity Today is a mission-driven, editorially focused organization serving Christian audiences. The Director of Sales will build and lead the advertising sales function, personally managing a sales pipeline and closing business while developing revenue strategies across digital, podcast, email, video, print, events, and sponsored content. The role also oversees sales staff and partners, develops strategic inventory partnerships, and aligns monetization with CT’s ministry values and editorial priorities.
Responsibilities
- Own a personal sales pipeline, including prospecting, outreach, proposal development, and closing for key advertisers and sponsors
- Build and continuously develop a strong new-business sales pipeline, identifying and prospecting new advertiser categories, agencies, ministries, organizations, and brand partners that align with CT's audience and mission
- Establish a disciplined outbound motion that creates a consistent flow of qualified opportunities beyond CT's existing advertiser base
- Serve as a hands-on, quota-driven seller focused on closing new and renewal business across CT’s media portfolio
- Lead the development and execution of a comprehensive sales strategy aligned with CT’s mission and growth goals
- Establish and manage a proactive outbound sales motion to expand CT’s advertiser and sponsor portfolio
- Drive revenue specifically in podcast/audio, digital media, and integrated sponsored content, including email, video, editorial packages, and branded content
- Brainstorm, test, and package new inventory opportunities
- Identify and evaluate emerging market trends and opportunities for new revenue offerings, ensuring sales offerings reflect CT’s commitment to thoughtful Christian journalism and ministry service
- Drive sustainable revenue growth across CT's platforms through direct and programmatic advertising, sponsorships, video and podcast integrations, events, and custom media solutions
- Collaborate with Marketing, Product & Editorial teams to identify high-impact monetization strategies that complement editorial priorities and ministry objectives
- Build and refine simple, repeatable sales processes (e.g., outreach cadences, CRM usage, pipeline stages, forecasting) to bring structure and clarity to the sales function
- Develop and maintain disciplined pipeline-building practices that create a consistent flow of qualified new opportunities beyond CT’s existing advertiser and sponsor relationships
- Implement and manage performance metrics and KPIs across the funnel, including pipeline health, revenue, fill rate, utilization of unsold inventory, campaign performance, lead generation, conversion, and downstream business impact, while also monitoring audience trust and brand alignment
- Regularly engage in direct sales conversations and key deal closings as the primary seller
- Engage in direct sales efforts as needed to maximize revenue growth, with sensitivity to theological and denominational diversity
- Serve as a hands-on player-coach for CT’s Sales team, overseeing at least one existing salesperson while actively working alongside them on deals and processes
- Coordinate CT’s internal and contracted sales efforts, ensuring external sales partners have the inventory knowledge, positioning, pricing, sales materials, and organizational support needed to represent CT effectively and generate new business
- Establish clear ownership, communication, lead-routing, CRM, and accountability processes between CT’s internal sales team and contracted sales partners to maximize sales coverage while avoiding duplicated or conflicting outreach
- Lead and mentor the Advertising team, fostering a culture of innovation, collaboration, accountability, ethical sales practices, and spiritual stewardship
- Set team goals, provide regular feedback, and support professional growth opportunities that enhance both business acumen and ministry understanding
- Serve on relevant project teams as needed, representing advertising strategy and ensuring alignment with cross-departmental initiatives
- Partner with the Technology, Marketing, and Product teams to ensure cohesive monetization strategies that preserve audience trust, editorial integrity, and Christian witness
- Identify and cultivate revenue-share and strategic promotional partnerships with external vendors that align with CT’s audience, ministry values, and monetization goals
- Evaluate partnership opportunities that allow CT to monetize or otherwise derive measurable value from unsold inventory across digital, podcast, email, event, and other media channels
- Collaborate with internal teams such as Resources, Marketing, and other stakeholders to use unsold inventory in support of CT’s internal campaigns, launches, and audience-development priorities
- Establish clear principles and processes for stewarding house inventory in ways that balance revenue generation, ministry priorities, and organizational impact
- Develop deep understanding of the unique Christian audience segments and their needs, demonstrating sensitivity to diverse theological perspectives
- Leverage current audience advertising opportunities and expand into new advertiser and sponsor categories
- Create advertising solutions that serve the broader church community while maintaining CT's distinctive voice and theological position
- Establish processes for content review that ensure appropriate messaging for Christian audiences while respecting denominational differences
- Steward advertising relationships as ministry partnerships, seeking opportunities that build up the body of Christ while achieving business objectives
- Perform additional job-related duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field required
- 5-8+ years of experience in media sales, ad strategy, and/or growth marketing with a strong track record as an individual contributor seller
- Proven track record of driving revenue growth through innovative ad products and cross-platform campaigns; especially in the areas of email, podcast and video sponsorships
- Deep understanding of the digital media landscape, including programmatic advertising, native content, CRM technology, and direct sales
- Demonstrated experience selling integrated multimedia campaigns across multiple formats, with the ability to understand how digital, video, podcast/audio, social, email, print, events, and branded content work together within a broader media ecosystem
- Demonstrated understanding of the Christian marketplace, church dynamics, and ministry needs
- Hands–On Execution: Comfortable prospecting, building decks, creating proposals, and closing deals personally; not limited to high-level strategy
- Sales Leadership: Able to set expectations, coach performance, and build a performance driven culture with grace and clarity
- Self-Drive: Highly motivated by goals and results; persistent follow-up, pipeline building, and closing
- Strategic Thinking: Able to balance long-term vision with practical execution; skilled in navigating tradeoffs across revenue, audience growth, inventory allocation, and ministry alignment
- Customer Empathy: Committed to designing sponsorship and advertising experiences that respect and serve CT's diverse readership
- Revenue-Minded: Results-oriented with an eye for new monetization models, category expansion, strategic partnerships, and the effective use of inventory across both revenue and growth objectives
- Cross-Functional Leadership: Effective at building consensus and alignment across product, editorial, and revenue teams
- Innovation & Adaptability: Embraces new technologies and approaches; experiments thoughtfully and iterates based on data
- Integrity: Holds to ethical advertising standards and maintains the trust of CT's audience and ministry partners
- Theological Discernment: Ability to evaluate advertising opportunities through both business and ministry lenses, understanding how content impacts CT's witness and audience trust
- At least 2-3 years of experience in managing or mentoring other sales professionals (player-coach environment preferred)
- Experience working in a mission-driven, editorially focused organization preferred
Benefits
- Remote work
- CT offers a comprehensive benefits package
- Sales incentive
Company Overview