Note: The job is a remote job and is open to candidates in USA. DNA Genotek, a part of OraSure Technologies Inc., develops products that optimize ease of collection and provide superior biological samples for research and diagnostics. The Sales Development Analyst drives revenue-generating activities across lead qualification, prospect engagement, CRM data quality, and eCommerce customer onboarding while connecting Marketing, Sales, eCommerce, and Commercial Operations.
Responsibilities
- Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations
- Prospect and account research
- Support strategic outbound campaigns and product launch initiatives
- Follow up with webinar, tradeshow, and campaign responders
- Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated
- Identify duplicates and data inconsistencies in CRM
- Partner with Account Managers and Business Development teams to accelerate opportunity creation
- Identify duplicates and data inconsistencies
- Support account and contact data cleanup initiatives
- Assist with reporting and data validation activities supporting sales execution~~.~~
- Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps
- Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met
- Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation
- Support customer onboarding through initial account setup
- Assist customers with eCommerce platform adoption
- Help customers navigate first-order processes
- Partner with internal teams to remove onboarding barriers
- Track onboarding progress and identify opportunities for process improvement
- Support initiatives that increase eCommerce revenue and customer adoption
- Execute approved sales development and commercial operations projects that support lead generation, customer acquisition, eCommerce adoption, data quality, or commercial process improvement
- Support targeted prospecting and research initiatives
- Participate in strategic growth projects and product launch campaigns as assigned
- Participate in sales, marketing, and product training
- Represent the company at conferences and industry events as required
- Assist with special projects supporting revenue growth and eCommerce initiatives
- Partner with Marketing Operations to identify opportunities to automate manual intake or improve triage, routing, and follow-up processes
Skills
- Bachelor's Degree in Science, Business, Communications, Marketing, or relevant industry experience
- 1-2 years of previous sales or sales development experience and an interest in business and/or marketing
- Proven research skills with the ability to filter critical information
- Ability to take direction, work independently as well as collaborate with cross-functional teams
- Proficient in the use of Microsoft Office applications
- Must be comfortable with phone and communications with customers
- Exceptional communication skills, both oral and written
- High level of integrity and strong commitment to building a successful company
- Previous experience working with Salesforce will be considered an asset
- Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred
Benefits
- Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents
- Disability and Life Insurance Benefits
- RRSP plan with company-matching contributions
- Generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days
- Maternity Leave and Parental Leave Coverage
- Adoption benefit for parents adopting a child
- Employee Referral Program – you may be eligible for a cash bonus if your referrals are hired
- Employee Assistance Program
- Employee Service Recognition
- Annual Fitness Reimbursement
- Job-related Training Programs
- Ability to participate in Teams, Committees, Events and Clubs
- Depending on the role you may be eligible to work in a hybrid environment or fully remotely
- Free Onsite Parking
- LIVE IT Committee – committed to creating an environment that embodies our values
- All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and a mentorship program
- Wellness Committee empowers colleagues to make critical decisions to improve and protect health
- Sustainability Committee aims to minimize impact on the environment
- Social Committee who organize and run events for both remote and onsite employees, to create connection and community
- The above benefits apply to full-time permanent positions.
Company Overview