Note: The job is a remote job and is open to candidates in USA. Salt XC’s media division, Salt Media, combines media, commerce, creative, data, and technology to help brands solve business challenges and drive measurable growth. The Retail Media Search Manager will lead retail media search strategy and execution across Walmart Connect, Target Roundel, and Amazon Ads while managing a small team, owning senior client relationships, and developing scalable processes. The role also oversees campaign optimization, reporting, insights, and cross-functional collaboration.
Responsibilities
- Lead and mentor a team of 1–3 Retail Media Search Associates, providing day-to-day direction, performance feedback, and career development support
- Set quality standards and review processes to ensure consistent, accurate campaign execution across all team accounts
- Build onboarding materials, training guides, and optimization playbooks to scale team capabilities and reduce reliance on institutional knowledge
- Identify skill gaps on the team and partner with leadership to address them through coaching, training, or resource development
- Develop retail media strategies grounded in client business goals, category dynamics, and competitive landscape — across Walmart Connect, Target Roundel, and Amazon Ads
- Own senior client relationships independently: present strategy, performance insights, and growth recommendations with confidence and authority
- Proactively surface growth opportunities and bring forward-looking POVs on emerging platforms, tools, and retail media trends
- Personally manage a portfolio of retail media search campaigns — handling daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements with hands-on precision
- Oversee and quality-check campaign execution across the broader team portfolio, ensuring consistent accuracy and on-time delivery
- Identify cross-portfolio patterns and apply learnings systematically to raise performance across all accounts
- Serve as the escalation point for complex campaign issues; troubleshoot and resolve with minimal disruption to client delivery
- Use consumer behavioUr data, top-of-search tactics, and platform capabilities to drive continuous improvement in paid search outcomes
- Ensure high-quality performance reporting across all team accounts — monthly, quarterly, and mid-year — highlighting key trends, category influences, and actionable recommendations
- Synthesize patterns across the portfolio and translate findings into strategic guidance for both clients and internal stakeholders
- Monitor marketplace events (e.g., seasonal trends, category promotions, platform updates) and develop proactive response frameworks for the team
- Partner with Media Strategy, Analytics, and Account Management to align retail search execution with broader media planning and client objectives
- Contribute to Salt Media's Retail Media practice by sharing POVs on platform developments, test-and-learn results, and emerging best practices
- Collaborate with cross-functional partners to ensure all deliverables are coordinated, on-brand, and delivered on time
Skills
- 5+ years of hands-on paid search experience, with at least 2 years managing retail media campaigns across Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands)
- Skai Certification required; proven ability to guide and train others on platform mechanics and optimization strategy
- Experience managing or mentoring junior team members; comfortable providing direct feedback and supporting professional growth
- Strong strategic thinking — able to connect campaign-level performance to broader client business goals and translate data into clear recommendations
- Excellent communication and presentation skills; comfortable leading client conversations with senior stakeholders
- Proficient in Excel/Google Sheets for data analysis, trend identification, and client-facing performance reporting
- Highly organized, with the ability to oversee multiple accounts and manage competing priorities across a team
- Open to Canadian candidates. This role is fully remote
- Agency background strongly preferred
- Bachelor's degree in Marketing, Business, Advertising, or related field preferred
Benefits
- Fully remote work
- Up to 28 paid days off and winter holiday shutdowns
- Choice of medical plan options via Cigna
- Dental and vision coverage
- Employer-paid life and disability insurance
- Retirement savings with company matching
- Health spending account options
- Dedicated Salt Days
- Learning access and formal leadership development
- Legendary team trips
- Seasonal socials
- Salt Swag
- Referral and new business bonuses
- Phone reimbursements to support your everyday work
- Exclusive lifestyle perks
- Personalized wellness options
- DEI programs
- Active ERGs
Company Overview