Note: The job is a remote job and is open to candidates in USA. Spectrum Brands is seeking a Retail Media Manager – Global Home Care to lead retail media strategy, investment, and performance across major retail partners. The role oversees full-funnel planning, data-driven measurement using Amazon Marketing Cloud and Walmart Luminate, campaign optimization, budget management, reporting, and cross-functional collaboration, while managing one direct report.
Responsibilities
- Manage and develop one direct report, providing clear direction, coaching, and performance feedback
- Establish strong accountability across planning, activation, and reporting deliverables
- Foster a culture of proactive ownership, continuous improvement, and data-driven decision-making
- Build team capability in retail media strategy, platform expertise, and advanced analytics utilization
- Own enterprise retail media strategy across Amazon, Walmart, Home Depot, Lowe’s, and emerging RMNs
- Translate business priorities, category dynamics, and retailer goals into holistic media plans aligned to revenue and share growth
- Lead full-funnel retail media planning, balancing onsite search, display, DSP, and offsite activation
- Identify scalable opportunities across brands within the Global Home Care portfolio
- Leverage Amazon Marketing Cloud (AMC) to:
- Analyze path-to-purchase and audience overlap
- Identify high-value customer segments and retargeting opportunities
- Inform budget allocation across Amazon Search, DSP, and Streaming TV
- Develop test-and-learn agendas to improve incrementality and efficiency
- Utilize Walmart Luminate to:
- Analyze category, shopper, and SKU-level performance trends
- Identify whitespace opportunities across assortment and media support
- Inform seasonal investment strategies and promotional alignment
- Optimize share of voice and competitive positioning within Walmart
- Translate insights from AMC and Luminate into clear, actionable media plans and optimization strategies
- Oversee in-platform activation across key retail media platforms, ensuring best-in-class execution
- Partner with internal teams and agencies to:
- Optimize campaigns against KPIs (ROAS, sales, share, new-to-brand)
- Ensure alignment between media strategy and retailer algorithms/search dynamics
- Implement rigorous test-and-learn frameworks to continuously improve performance
- Partner closely with Sales and Brand Media teams to align media with JBP priorities and retailer strategies
- Collaborate with Brand teams to align messaging, creative, and campaign objectives
- Work with Analytics teams to integrate retail media performance into broader measurement frameworks (MMM, MTA)
- Support line reviews and JBP discussions with data-backed media insights and recommendations
- Own retail media investment across assigned retailers, ensuring efficient allocation and pacing
- Partner with Finance on forecasting, accruals, and budget tracking
- Ensure transparency into performance and investment trade-offs across platforms
- Lead retail media reporting across platforms, synthesizing performance into clear, executive-ready insights
- Translate data into strategic recommendations that influence future investment decisions
- Establish standardized reporting frameworks across retailers and platforms
Skills
- 5–7+ years of experience in retail media, eCommerce media, or digital performance marketing
- Experience managing campaigns across Amazon Ads, Walmart Connect, and other retail media networks
- 1+ years of people management experience (direct report management preferred)
- Strong expertise in retail media strategy across major RMNs
- Deep understanding of Amazon and Walmart ecosystems, including search, display, and DSP
- Proven ability to translate data (AMC, Luminate, platform reporting) into actionable insights
- High level of ownership, accountability, and attention to detail
- Strong cross-functional collaboration and communication skills
- Ability to manage complexity across multiple retailers, brands, and priorities
- Strategic thinker with a bias toward action and performance outcomes
- Bachelor's degree in Marketing, Business, Analytics, or related field preferred
Benefits
- Open to a remote employee
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