Note: The job is a remote job and is open to candidates in USA. WorkGenius Group is a technology company seeking a Retail Marketing Manager to develop and execute marketing strategies across retail channels. The role involves leading marketing campaigns, collaborating with cross-functional teams, and analyzing campaign performance to optimize results.
Responsibilities
- Develop and execute integrated retail marketing strategies that align with business objectives and sales goals across retail channels
- Lead end-to-end execution of cross-channel retail marketing campaigns, including strategy, creative development, and performance analysis
- Partner cross-functionally with various teams to deliver integrated marketing programs
- Build an understanding of retail audiences and product positioning to inform marketing strategy
- Track campaign performance, analyze results, and provide actionable recommendations for optimization
Skills
- 5+ years of retail marketing experience managing large-scale campaigns
- Experience developing integrated marketing strategies across multiple channels
- Strong cross-functional project management experience
- Background in marketing, creative production, or brand marketing
- Experience using data and customer insights to inform marketing strategy
Company Overview