Note: The job is a remote job and is open to candidates in USA. PBS Systems, through its Dealer Image Pro division, provides dealership management and vehicle merchandising solutions using software, AI, and imaging services. The Senior Manager, Demand Generation & Performance Marketing will execute and optimize ABM and digital demand programs, oversee paid media and marketing automation, analyze performance data, and lead cross-functional efforts to grow qualified pipeline and revenue.
Responsibilities
- Execute and optimize ABM and demand generation programs across defined ICPs and target segments
- Partner with sales and marketing leadership to support pipeline and revenue goals
- Translate strategy into clear, executable campaign plans
- Lead A/B testing across ads, landing pages, website experiences, and funnels
- Oversee paid media performance across Google Ads, Meta, and display, ensuring efficiency and alignment to demand strategy
- Lead structured testing across creatives, audiences, offers, CTAs, and landing pages to drive continuous improvement
- Monitor and cross-reference multi-channel performance data to identify trends, gaps, and growth opportunities
- Track campaign impact within HubSpot and Salesforce, connecting marketing efforts to pipeline outcomes
- Own and optimize website performance, including conversion paths, landing pages, and user experience
- Own and optimize email marketing strategy, including nurture programs, segmentation, and lifecycle campaigns
- Build and refine automated workflows, nurture sequences, and conversion paths to improve lead engagement and conversion
- Align organic content efforts with paid promotion to maximize reach and engagement
- Strengthen attribution visibility and overall funnel performance
- Ensure SEO best practices are integrated across campaigns, website, and landing experiences
- Own and optimize the marketing technology stack (HubSpot, Propensity ABM, website, and integrations) to support full-funnel performance
- Manage and mentor the Marketing Automation Coordinator, ensuring scalable execution and system efficiency
Skills
- Bachelor's degree in Business, Marketing, or related field
- 7+ years of demand generation or performance marketing experience
- Demonstrated experience building and executing B2B ABM programs
- Strong hands-on expertise in Google Ads and Meta campaign strategy
- Deep understanding of Google Analytics, Google Search Console, and SEO
- Experience working in HubSpot, Salesforce, and an ABM platform (Propensity preferred)
- Experience managing and mentoring team members (required)
- Background in SaaS or technology environments (required)
- Strong understanding of funnels, attribution, and performance optimization
- A proactive leader with a strong team-first mindset
- Positive, accountable, and solution-oriented under pressure
- Automotive industry experience (preferred)
Benefits
- Continuous training, industry certifications, and clear pathways for career advancement.
- Travel to locations across Canada, the U.S., and the Caribbean.
- Medical and dental coverage.
- Paid Time Off (PTO).
- A collaborative, supportive team environment where your ideas and voice truly matter.
- Regular appreciation programs and performance-based incentives.
- Additional performance incentives.
- Attractive referral bonuses.
- Exclusive staff savings with partners such as GM, Dell, and more.
- Remote work in the USA.
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