Note: The job is a remote job and is open to candidates in USA. Lavazza Group is an internationally recognized company that distributes and markets coffee products and coffee machines through retail, foodservice, office coffee service, and vending channels. The Regional Sales Manager - OCS will maintain and grow Lavazza product availability across an assigned territory, manage distributor and customer relationships, pursue new business, and achieve sales and profitability targets. The role also oversees in-field setup and execution while collaborating with cross-functional teams.
Responsibilities
- Develop and execute annual business plans for assigned distributors and customers to drive revenue growth, profitability, and share gains
- Identify and pursue new customer opportunities through market knowledge, distributor partnerships, professional networking, lead generation, and cold calling
- Establish sales territories, budgets, goals, risk profiles, and objectives for assigned customers
- Monitor and report on market conditions, distributor performance, financial viability, and customer accounts receivable against company guidelines
- Partner with Finance to develop contingency plans that support assigned customer and territory goals
- Execute in-market activities with distributor partners that deliver against plan key performance indicators
- Prepare and present annual distributor business reviews for major market and high-priority distributors, with mutually aligned plans reviewed quarterly
- Provide business insights, plan updates, and feedback to internal and external stakeholders each period using Salesforce and related reporting tools
- Collaborate with Marketing, Research and Development, Finance, Customer Service, and Demand Planning to support customer needs and commercial execution
- Manage time, resources, and assigned budgets effectively while working in market
Skills
- Bachelor's degree in Business, Marketing, Sales, or a related field; or equivalent professional experience
- 2+ years of experience selling within the food and beverage industry
- 2+ years of experience managing trade funds, customer budgets, or territory budgets
- 2+ years of experience in direct customer-facing sales
- Experience working with distributors, regional operators, or channel partners
- Experience developing customer business plans, sales forecasts, account reviews, or territory plans
- Experience using customer relationship management (CRM) systems such as Salesforce and business intelligence tools such as Power BI
- Experience presenting business opportunities, performance insights, and recommendations to internal or external stakeholders
- Coffee or beverage experience preferred
Benefits
- Competitive Medical, Vision, Dental Benefits
- 401K Package
- Employee Assistance Program
- Hybrid Work Schedule
- Ability to be barista certified
- Tuition Reimbursement
- Performance Development Plans
- Employee Discounts
- Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
- Flexible business casual dress code - jean friendly!
- Free coffee, anytime!
Company Overview