Note: The job is a remote job and is open to candidates in USA. perma USA is a globally recognized provider of automated lubrication systems serving industrial clients across multiple sectors. The Regional Sales Manager will oversee and grow the Indiana and Michigan territory by managing distributor relationships, developing end-user demand, conducting sales activities and training, and maintaining accurate forecasting and CRM records.
Responsibilities
- Manage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users
- Industry knowledge in heavy Steel and Automotive segments
- Work alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training
- Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution
- Act as a trusted advisor and technical resource for distribution teams - ensuring they are equipped, trained, and motivated to sell effectively
- Monitor market trends, customer needs, and competitor activity to inform regional strategy
- Maintain accurate CRM records, report on KPIs, and contribute to forecasting
Skills
- •Remote – Based in IN or MI (within 100-mile radius of a major airport)•
- • Hunter mentality : Prospecting and opening new accounts (OEMs, distributors, end-users)
- • Account management : Growing share of wallet with existing partners
- • Solution selling : Positioning perma lubrication systems as value-add (reliability, safety, cost savings)
- • Negotiation skills : Structuring pricing, contracts, and volume-based agreements
- • Lubrication systems expertise : Understanding automatic lubrication, applications in bearings, conveyors, motors, etc
- • Industrial knowledge : Familiarity with MRO environments (manufacturing plants, food & beverage, mining, utilities, oil and gas)
- • Application engineering mindset : Ability to work with plant engineers and reliability managers on technical solutions
- • Distributor/rep management : Building strong partnerships, setting joint business plans, and driving distributor sell-through
- • Territory planning : Analyzing potential, mapping accounts, prioritizing high-value verticals
- • Forecasting & pipeline management : Using CRM (Dynamics or similar) to report accurately and align with leadership
- • Business analytics : Comfortable with Power BI or reporting tools to track sales performance
- • Market analysis : Identifying growth sectors (steel, food, energy, automotive, etc.)
- • ROI selling : Building a business case for perma vs. manual lubrication (cost savings, downtime reduction)
- • Agile sales mindset : Iterating quickly on sales strategies, adapting to distributor/customer needs
- • Influence without authority : Driving results through distributors, reps, and customer stakeholders
- • Cross-functional collaboration : Partnering with marketing, operations, and technical support
- • Presentation & training : Conducting lunch & learns, distributor training, and trade show demos
- • Communication : Clear, persuasive, and able to adapt technical messaging for executive vs. maintenance audiences
- • CRM proficiency : Microsoft Dynamics or equivalent for pipeline, forecasting, and opportunity tracking
- • Microsoft 365 tools : Outlook, Teams, Excel, and PowerPoint for reporting and presentations
- • Sales enablement tools : Comfort with digital catalogs, virtual demos, and outbound marketing campaigns
- • Process discipline : Ability to follow structured sales process and reporting cadence
- The preferred home base is Indian or Lower Michigan •(within 100-mile radius of a major airport)•
Benefits
- Uncapped bonus potential
- Company car
- Laptop and phone
- Competitive health coverage
- 401(k) with match
- Profit-sharing
- Generous PTO
- Remote position
Company Overview