Note: The job is a remote job and is open to candidates in USA. Shufti is strengthening its commercial presence across North America and LATAM by building an on-site regional team. The Regional Growth Manager will be responsible for supporting pipeline growth, sales opportunities, customer expansion, and brand development across both regions.
Responsibilities
- Develop quarterly marketing plans for North America and LATAM based on regional sales priorities, target industries, accounts, market developments, and commercial opportunities
- Recommend regional activities and budget allocation for approval by the central marketing team
- Coordinate with sales, solutions engineering, product marketing, customer success, and central marketing to deliver the agreed plan
- Generate and influence pipeline through account-based marketing, regional outreach, events, partnerships, communities, customer advocacy, and other locally owned channels
- Work with account executives to identify priority accounts and support them with tailored campaigns, content, messaging, events, and engagement plans
- Support active sales opportunities with relevant insights, customer proof points, competitive positioning, and regional materials
- Identify and manage relevant conferences, roundtables, webinars, networking activities, industry communities, associations, and regional partnerships
- Evaluate opportunities based on audience relevance, target-account access, cost, and pipeline potential
- Manage promotion, meeting generation, participation, lead follow-up, and commercial outcomes for Shufti-hosted and third-party activities
- Work with sales and customer success to identify cross-sell, upsell, referral, and customer advocacy opportunities
- Develop regional case studies, testimonials, references, webinars, customer events, and other proof points
- Use customer relationships to strengthen retention, expansion, regional credibility, and new pipeline generation
- Create regional articles, social content, campaign copy, sales materials, event messaging, and account-specific content
- Adapt Shufti’s central messaging to regional regulations, industries, languages, buyer concerns, and market conditions
- Support employee advocacy and help regional team members build visibility through social content, speaking opportunities, commentary, and industry participation
- Monitor regional regulations, fraud trends, buyer needs, competitor activity, and industry developments to identify timely marketing opportunities
- Provide the central performance, content, SEO, GEO, and campaign teams with regional insights, keyword recommendations, target audiences, account priorities, and campaign themes
- Review regional performance and recommend improvements based on lead quality, account engagement, pipeline contribution, and sales feedback
Skills
- 4+ years of experience in B2B marketing, growth marketing, field marketing, regional marketing, or demand generation
- Prior experience in RegTech, FinTech, identity verification, fraud prevention, KYC, KYB, AML, payments, or another related B2B technology sector
- Experience generating or influencing sales pipeline through events, partnerships, communities, customer marketing, content, or account-based marketing
- Strong understanding of the North American and LATAM business markets, including regional buyer behaviour, industries, and marketing channels
- Ability to create high-quality content independently, including articles, social content, campaign copy, sales materials, and thought-leadership content
- Experience supporting customer advocacy, referrals, case studies, upsell, or cross-sell activities
Company Overview