Note: The job is a remote job and is open to candidates in USA. CORA Physical Therapy is a network of outpatient clinics committed to high-quality care and supporting its team members. The Recruiting Analytics & Strategy Specialist will manage recruitment marketing campaigns, analyze performance and hiring data, optimize candidate acquisition strategies, and partner with Talent Acquisition and Marketing to strengthen employer branding and hiring outcomes.
Responsibilities
- Manage and optimize recruitment marketing campaigns across Indeed, Appcast, sponsored job boards, programmatic advertising platforms, and other candidate acquisition channels
- Analyze recruitment marketing performance metrics including impressions, clicks, applications, conversion rates, qualified applicants, and hiring outcomes
- Monitor recruitment advertising spend and make data-driven recommendations to maximize return on investment
- Develop and execute candidate acquisition strategies that increase qualified applicant volume and support critical hiring needs
- Conduct testing and optimization of job titles, targeting strategies, budgets, posting methods, and campaign performance
- Evaluate hiring market trends, recruitment channel effectiveness, and emerging technologies to identify new opportunities for candidate attraction
- Partner with recruiters to support localized hiring initiatives and improve candidate pipeline performance
- Assist in developing engaging candidate outreach campaigns, sourcing templates, and recruitment messaging
- Collaborate with Marketing to strengthen CORA's employer brand across LinkedIn, Facebook, Instagram, TikTok, Indeed, and other platforms
- Create and support recruitment marketing materials and content that attract and engage top talent
- Partner with Talent Acquisition leadership to provide analytics, reporting, and strategic recommendations that drive hiring success
Skills
- Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Mathematics, or a related field, or equivalent experience
- Two or more years of experience in recruitment marketing, digital marketing, employer branding, or talent acquisition marketing
- Experience managing recruitment advertising campaigns and job board optimization strategies
- Strong understanding of programmatic advertising and digital marketing principles
- Experience creating marketing content using Canva, Adobe Creative Suite, or similar tools
- Exceptional written, verbal, and storytelling skills
- Strong analytical skills with the ability to interpret data and develop actionable recommendations
- Ability to manage multiple priorities and projects in a fast-paced environment
- Experience with Applicant Tracking Systems (ATS), CRM platforms, and recruitment marketing technologies
- Experience measuring campaign performance, source effectiveness, and recruitment marketing ROI
- Knowledge of social media recruitment strategies and employer branding initiatives
Benefits
- Medical, dental, vision, disability, and life insurance
- 401(k) Program
- Tuition Reimbursement
- Utilize advanced recruitment platforms, analytics tools, and digital marketing technologies
- Career Growth Opportunities - Expand your expertise in recruitment marketing, employer branding, and talent strategy
Company Overview