Note: The job is a remote job and is open to candidates in USA. Rangam is seeking a senior creator strategy leader to manage a high-profile creator program. The role focuses on identifying and onboarding high-potential creators, coordinating cross-functional execution, monitoring cohort performance, and using data, cultural judgment, and AI/LLM tools to guide investment decisions.
Responsibilities
- Creator Selection: Identify high-potential creators by leveraging data analytics alongside nuanced cultural and audience judgment
- Program Execution: Direct day-to-day operations and coordinate cross-functional alignment across Product, Marketing, Partnerships, and other internal teams to deliver comprehensive support
- Cohort Performance Management: Maintain detailed oversight of cohort metrics; monitor reach, distribution, and content quality to inform decisions regarding continued investment or offboarding
- Advocacy & Strategic Insights: Track and document notable instances of
- Cross-platform creator advocacy (e.g., Instagram, TikTok) and report key success stories to executive leadership
- Creator Experience Strategy: Refine selection messaging, communication protocols, and engagement frameworks across the full program lifecycle
- Analytical Research: Utilize performance dashboards, AI/LLM tools, and market research to monitor engagement dynamics and broader cultural trends
- Source, select, and onboard culturally relevant, high-potential creators (a "nose" for breakout talent)
- Run day-to-day program operations end-to-end
- Monitor creator growth, reach, and advocacy for Client; decide continued investment vs. offboarding
- Interface across Marketing, Partnerships, Product, and Engineering Use data/dashboards + cultural intuition to guide picks
Skills
- • Cultural intuition / creator judgment — a proven "nose" for spotting breakout creators who resonate across US & Canadian audiences (the core of the role)
- • Program & stakeholder management — able to run a complex, high-profile program end-to-end and drive cross-functional delivery (Marketing, Partnerships, Product, Engineering) without direct authority
- • Data-informed decision-making — comfortable using dashboards, metrics, and AI/LLM tools to evaluate creators and manage cohort performance
- • Cultural Acumen: Possess a deep understanding of US and Canadian cultural landscapes, with the ability to identify content creators who resonate across diverse demographic segments
- • Program Leadership: Demonstrated track record of managing complex, high-profile initiatives while making sound strategic business decisions
- • Cross-Functional Stakeholder Management: Proven capability to influence, align, and drive deliverables across diverse organizational stakeholders without direct reporting authority
- • Prior Meta experience — to navigate internal orgs quickly and hit the ground running
- Creator-economy background — experience with similar programs (YouTube, TikTok, Snapchat, Instagram) or media/entertainment/talent management
- • Product acumen — basic product awareness to complement the cultural and leadership strengths
Benefits
- Remote work in the United States
Company Overview
Company H1B Sponsorship