Note: The job is a remote job and is open to candidates in USA. Stream Companies is a full-service, integrated advertising agency seeking an experienced Programmatic Digital Media Strategist to develop and manage digital media campaigns for clients. The role focuses on campaign strategy, implementation, optimization, data analysis, reporting, and collaboration with internal teams and external partners.
Responsibilities
- Collaborate with account management and media buying team on clients' media strategy
- Create, present, and execute digital media marketing strategies, including setting up UTM tracking
- Review analytic data to identify opportunities and tactics
- Define proper targeting segmentation and strategy for campaigns
- Provide recommendations on budget allocation
- Assess potential traffic sources and new media opportunities
- Oversee and optimizing campaigns
- Monitor campaign performance and making appropriate adjustments
- Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals
- Develop and maintain customized reporting based on each client's marketing goals and KPIs, including any data/creative needed for co-op submission
- Stay up to date on advertising trends in display and video
- Build and maintain strong working relationships with external partners and agency colleagues
Skills
- Bachelor's degree in marketing or related field required
- 1-2 years of experience in traditional/digital marketing required
- Proficient in Microsoft Excel and PowerPoint
- Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus
Company Overview