Note: The job is a remote job and is open to candidates in USA. Tebra provides an all-in-one EHR platform for independent healthcare practices. The temporary Product Marketing Manager will serve as a knowledge center for EHR and care delivery products by conducting market research, developing positioning and messaging, partnering with product and sales teams, and analyzing customer and competitive intelligence.
Responsibilities
- Conduct market research and analysis to identify customer needs, preferences, and trends
- Develop product positioning, messaging, and value propositions that resonate with target audiences
- Partner with product management to ensure that our products and services are meeting customer needs and delivering value
- Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies
- Make complex concepts easy to understand
- Analyze and report on key metrics, including customer acquisition, engagement, and retention
- Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities
- Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer
Skills
- 4+ years of experience in product marketing, preferably in B2B SaaS preferred
- Healthcare technology and EHR experience is a plus
- Strong analytical and research skills with a proven track record in voice of the customer activities
- Experience developing positioning and messaging for complex products in heavily regulated and competitive markets
- Strong understanding of B2B and B2C marketing best practices
- Excellent written and verbal communication skills
- Ability to work independently and in a fast-paced environment
Benefits
- Eligible employees have the opportunity for variable pay.
- Healthcare benefits for employees in the United States.
- A discount through Dell for work-from-home basics.
- Resources to help employees keep their mind and body healthy.
- Gympass for a great workout.
- TelusEmployee Assistance Program for mental health resources.
- Other resources for everyday occurrences.
Company Overview