Note: The job is a remote job and is open to candidates in USA. GTT is a global company focused on securely connecting people and data through innovative AI-driven solutions. They are seeking a Product Marketing Manager to support their security portfolio by developing go-to-market strategies and executing product launches, while collaborating with cross-functional teams to enhance product awareness and drive revenue growth.
Responsibilities
- Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our security portfolio
- Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption
- Partner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT’s KPIs
- Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
- Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers)
- Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner
- Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results
- Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand
Skills
- 3+ years of product marketing, product management, or digital marketing experience, preferably in the defense security market
- Proven track record of executing successful product marketing strategies that have impactful results
- Experience bringing SaaS based solutions to market
- Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
- Ability to create, organize, and maintain documentation and enablement collateral
- Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
- Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
- Strong communication and presentation skills
- Experience working in the cyber security industry
- Experience working with international teams
- Bachelor's degree in Marketing, Journalism, English, Communications, or a related field
- Experience in Telecommunications, Technology, or complex B2B services environments
Benefits
- Remote with flexibility to travel as and when required for customer/team meetings.
Company Overview
Company H1B Sponsorship