Note: The job is a remote job and is open to candidates in USA. Datacor is a provider of software solutions, including ERP, CRM, asset tracking, simulation, and formulation, for the process manufacturing space. The Product Marketing Lead will support the engineering software division by developing positioning, messaging, content, and go-to-market strategies for engineering simulation products. The role also involves market analysis, customer insights, sales enablement, and engagement with technical audiences.
Responsibilities
- Develop differentiated product positioning, messaging, and value propositions for our engineering simulation solutions in a variety of industries and applications
- Deeply understand and communicate how the Datacor software and applications enhance mechanical and chemical engineering process design and analysis
- Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, competitive battlecards, and more
- Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams
- Write, design and execute email campaigns (copy and visuals) for customers to promote product adoption and company information
- Partner with events and demand generation teams to execute prospective and customer marketing campaigns including webinars, conferences, trade shows, and email marketing
- Work with global channel partners and provide marketing assets that enable them to effectively promote and sell Datacor Engineering solutions
- Ability to capture technical use cases and customer use cases into commercial content
- Conduct competitive and market analysis to identify opportunities, risks, and trends
- Gather customer feedback to inform product roadmaps and marketing strategy
- Develop buyer personas and map customer journeys to guide marketing programs
- Comfortable working with complex and technical customer audiences
- Build and maintain a comprehensive library of sales enablement materials including presentations, product collateral, product demo videos, training guides, and more
- Develop and deliver (as needed) presentation decks for customer meetings, conferences, and sales engagements
- Represent the company by presenting at conferences, symposiums, and industry events to technical audiences
Skills
- 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries
- Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to contributing on a small team
- Demonstrated ability to translate technical product capabilities into clear, customer-focused messaging. Must be able to translate complex engineering and product data and information into business value
- Strong analytical skills with experience conducting competitive and market analysis
- Excellent written, visual, and verbal communication skills; comfortable presenting complex information to technical and business audiences
- Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results
- Bachelor's degree in Engineering (Chemical Engineering strongly preferred)
Company Overview