Note: The job is a remote job and is open to candidates in USA. e.l.f. Beauty is a clean, cruelty-free beauty company with a multi-brand portfolio. The company is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of its marketing technology ecosystem, including customer data platforms, engagement platforms, AI-driven personalization, and data integrations. The role will drive customer data strategy, platform activation, cross-functional collaboration, and scalable products that support measurable marketing and commerce outcomes.
Responsibilities
• Customer Data Platform (CDP): Full product ownership of the CDP — from data ingestion and identity resolution through audience segmentation, profile unification, and downstream activation
• Engagement Platform: Own the product roadmap for our customer engagement and lifecycle messaging platform (e.g., email, SMS, push), ensuring it is powered by accurate and real-time customer data
• AI Agents: Partner with Engineering and Data to define, build, and deploy AI agents that leverage customer data to unlock key marketing use cases across the organization — including audience activation, personalized messaging, paid media optimization, and lifecycle automation
• Integrations & Data Pipelines: Own the integration layer connecting customer data to paid media platforms, ad tech, CRM, commerce, and analytics — ensuring data fidelity, latency, and governance at every connection point
• Customer Data Strategy: Define and maintain the company's customer data strategy, including data taxonomy, schema ownership, event instrumentation standards, consent management, and cross-platform identity resolution
• Define and execute a multi-quarter product roadmap across the MarTech stack
• Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
• Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
• Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem
• Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
• Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
• Partner with Data team to define event streaming standards, schema governance, and data quality
• Ensure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies
• Translate marketing and business strategy into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targeting
• Define audience segmentation models and work with data and engineering teams to operationalize them within the CDP
• Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization
• Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels
• Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders
• Translate complex technical concepts clearly for non-technical marketing and business audiences — and vice versa
• Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
• Align platform priorities with the broader digital product strategy and commerce roadmap
Skills
• 3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
• Hands-on, working knowledge of CDP platforms
• Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
• Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
• Strong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical design
• Experience defining and managing data schemas, event taxonomies, and data mapping documentation
• Proven track record of shipping complex, cross-functional platform products in an agile environment
Benefits
• For every full-time new hire: bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.
• Medical, dental, and vision insurance
• A retirement savings plan
• Gender neutral parental leave
• Unlimited paid time off
Company Overview
• E.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers. It was founded in 2004, and is headquartered in Oakland, California, USA, with a workforce of 501-1000 employees. Its website is https://www.elfbeauty.com.
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