Note: The job is a remote job and is open to candidates in USA. Dotdigital is a global marketing automation company whose Alia platform helps Shopify and e-commerce brands grow their email and SMS lists and increase revenue. The Product Manager will own the self-serve merchant experience from onboarding through retention and expansion, using analytics, experimentation, and cross-functional collaboration to improve product outcomes. This role will also help establish product management processes at Alia from the ground up.
Responsibilities
- Own the product roadmap for merchants on unmanaged plans, from signup and onboarding through activation, retention, and expansion
- Define and track the metrics that matter for this segment, including activation rate, time to first live campaign, list growth, retention, and upgrade conversion
- Identify the highest-impact friction points in the self-serve journey using product analytics, support ticket trends, session data, and direct merchant conversations
- Productize the expertise of our CSM team by translating proven campaign strategies, testing approaches, and optimization tactics into in-app guidance, templates, recommendations, and automation
- Partner with Support and Onboarding to reduce ticket volume through better product design, clearer in-app education, and smarter defaults
- Run experiments on onboarding flows, in-app messaging, and feature discovery, and make decisions based on the results
- Write clear product requirements and work with Engineering and Design from discovery through launch
- Collaborate with Marketing and Revenue teams on upgrade paths, pricing presentation, and lifecycle communication for self-serve merchants
- Help define how product management works at Alia, including planning, prioritization, and requirements processes
Skills
- 4+ years of product management experience, ideally in B2B SaaS with a self-serve or product-led growth motion
- A track record of improving activation, retention, or conversion metrics through shipped product work
- Strong analytical skills. You are comfortable pulling your own data, defining metrics, and building a case with numbers
- Experience designing onboarding flows, in-app guidance, or lifecycle experiences for users who never speak to a human
- The ability to work across functions and earn trust with Engineering, Design, and customer-facing teams
- Comfort operating without established process, and the judgment to build only as much process as the team needs
- Clear, direct written and verbal communication
- Experience in e-commerce, Shopify apps, email and SMS marketing, or conversion rate optimization
- Familiarity with experimentation platforms and product analytics tools
- Experience as an early PM at a startup
Benefits
- $20k commission
- Dental
- Medical
- Vision
- 401K
- Remote work in Canada, except for Québec, California, Florida, Illinois, New Jersey, New York, North Carolina, and Texas
Company Overview