Note: The job is a remote job and is open to candidates in USA. Kettle Cuisine is seeking a Product Line Manager to lead marketing strategy for key growth categories including proteins, sauces, and sides. The role owns category strategy, P&L management, innovation pipelines, product launches, lifecycle management, data analysis, and cross-functional commercial execution.
Responsibilities
- Strategic category planning driving transformational growth across channels including Consumer and Foodservice
- Drive portfolio excellence including assortment tracking, lifecycle management, and optimization of core, innovation, and seasonal/limited-time offerings
- Deliver innovation pipeline from insight-to-launch for assigned product lines; collaborates closely with
- Commercial functions to deliver innovation agenda including Culinary, Sales, and Commercialization
- Responsible for leading launch strategies that drive excitement behind the initiatives and sell them
- Develops briefs for integrated communications, creative, branding/design, and market
- Analyze business performance to identify and prioritize growth initiatives based on consumer/ customer, brand/category, research, and landscape analysis
- Go beyond reporting, interpret data to uncover the “why" and “so what” behind business
- Collaborate with the Sales & Marketing Analyst for additional data mining, while remaining accountable for full analysis and strategic implications
- Act as the internal subject matter expert for assigned product lines, driving strategy through market insights, competitive intelligence, and culinary trends
- Partner across teams to ensure alignment on strategy, execution, and business
- Lead product line pricing strategy to balance growth and
- Partner with Sales and Marketing to create customer-facing messaging, launch assets, and training that enable commercial success
Skills
- Bachelor's degree in Marketing, Business, or related
- 5–7 years of experience in product line management, brand management, or strategic
- Strong understanding of food industry trends and customer needs; CPG or Foodservice experience
- Skilled in leveraging data and insights to shape strategy and
- Proven ability to manage complex cross-functional projects from concept to
- Excellent communication and presentation skills with senior
- Demonstrated self-starter with an entrepreneurial mindset; problem
Benefits
- Fully Remote
- Remote position
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