Note: The job is a remote job and is open to candidates in USA. MATCHA.COM is seeking a Product Development Manager to own new products from concept through launch and ongoing performance. The role manages formulation, production coordination, go-to-market planning, cross-functional execution, pipeline tracking, and post-launch optimization while maintaining a cadence of one new product per quarter.
Responsibilities
- Own new product development from initial brief through formulation and production-readiness
- Coordinate with suppliers, co-manufacturers, and internal teams to bring products to life on schedule and to spec
- Ensure all formulation decisions are documented, traceable, and aligned with Matcha’s quality and brand standards
- Own the go-to-market plan for each new product: timing, channel priorities, and cross-functional readiness
- Coordinate with Marketing, Sales, and Operations to ensure every launch is well-supported end-to-end
- Maintain a launch calendar that keeps the team aligned and accountable to the quarterly product cadence
- Monitor product performance after launch: sales, customer feedback, and operational issues
- Identify opportunities to optimize pricing, packaging, formulation, or positioning based on real-world results
- Ensure products remain profitable, well-stocked, and competitive well after launch day
- Maintain a clear, up-to-date view of the full product pipeline across all stages of development
- Track milestones, flag risks early, and keep leadership informed on progress and blockers
- Sustain the pace of one new product per quarter by keeping each product moving without unnecessary delays
- Provide guidance and support on supportive product lines — accessories, merch, and brand collaborations
- Partner with the Senior Brand Manager, who takes point on the ins and outs of these products, lending product-development expertise and direction under the Chief Brand Officer’s guidance
- Help ensure supportive products meet the same quality, timeline, and brand standards as the core product line, without owning their delivery
- Serve as the central point of contact for new product development across teams
- Work closely with Operations and Supply Chain on production timelines, inventory planning, and sourcing
- Partner with Marketing and Sales to align launches with brand and commercial goals
Skills
- 3–5+ years owning products or projects end-to-end, ideally in CPG, food & beverage, or supplements
- A track record of personal ownership: you've been accountable for a product or program's outcomes, not just its tasks
- Fluent with data: you can pull, read, and act on performance data (sales, margin, inventory) and defend decisions with numbers
- Consistently hits quantitative targets set with leadership — launch cadence, margin, and revenue goals
- Strong project management: you keep multiple workstreams moving on schedule and flag risks before they become a problem
- Comfortable coordinating suppliers and co-manufacturers; familiarity with formulation and relevant regulatory requirements (e.g., FDA labeling and claims) a plus
- Experience with accessories, merch, or brand collaborations
- Familiarity with Shopify and DTC operations
Company Overview