Note: The job is a remote job and is open to candidates in USA. Newfold Digital is committed to empowering small businesses online, and they are seeking a Principal UX Designer to lead the design of user experiences across their product portfolios. This role focuses on driving UX strategy, mentoring designers, and ensuring high-quality design execution aligned with business objectives and user needs.
Responsibilities
- Own UX design end-to-end for Bluehost Group portal surfaces including the post-login experiences across multiple digital properties
- Drive design decisions from customer problem through hi-fi deliverable — including journey mapping, interaction design, and dev-ready handoff with complete specs and annotations
- Contribute actively to the Bluehost design system — authoring reusable components, interaction patterns, and templates that scale across the portal
- Partner with PMs to review lo-fi prototypes before hi-fi kickoff, ensuring design work is grounded in customer problems and measurable outcomes
- Lead design critique and peer review sessions — raising the quality bar across the UX team regardless of surface ownership
- Collaborate cross-functionally with engineering, product, and CX research to deliver experiences that drive activation, engagement, and retention
- Ensure all designs meet accessibility standards, interaction quality expectations, and design system compliance
- Actively embed AI tools into your design workflow — using AI for layout ideation, UX copy generation, component suggestions, and competitive research to accelerate speed-to-hi-fi
- Adopt and champion design-to-code workflows (Claude Design, Figma MCP, Cursor) and share reusable AI-powered patterns and experiments with the broader design team
Skills
- 10+ years of UX/product design experience, with a strong portfolio demonstrating complex logged-in or SaaS product surfaces
- Deep expertise in modern design system tooling
- Strong systems thinker — you design patterns, not just screens
- Comfortable working in a fast-moving, matrixed organization with multiple stakeholders and concurrent workstreams
- Experience partnering directly with PMs and engineering in an agile delivery environment
- Excellent communication and storytelling skills — you can present design decisions to senior leadership clearly and confidently
- Experience designing for web hosting, CMS, or SMB-facing products is a plus
Benefits
- Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
Company Overview