Note: The job is a remote job and is open to candidates in USA. GitLab is an intelligent orchestration platform for DevSecOps that helps organizations improve developer productivity, operational efficiency, security, compliance, and digital transformation. The Principal Program Manager, Go-To-Market will lead high-stakes product and technical marketing launches, manage cross-functional go-to-market initiatives, and build scalable program frameworks and AI-powered workflows. The role partners with product, design, growth marketing, communications, field enablement, and executive stakeholders to improve launch execution and business outcomes.
Responsibilities
- Orchestrate minor launches that put new platform releases in front of the community
- Orchestrate major launches tied to company events that move pipeline
- Orchestrate weekly signal announcements so we stay present in a fast-moving ecosystem
- Sequence product decisions into PTM and other go-to-market functions, with clear handoffs
- Keep field enablement on track when they depend on messaging and sales assets
- Design decision points early so blockers show up before the deadline
- Scope launches for pipeline and for post-launch adoption when agentic products are involved
- Build AI workflows that draft briefs, synthesize status, and cut manual program steps
- Rebuild stages and calendars when roadmap, growth priorities, or launch plans change
- Run retrospectives that improve the system, and remove process as often as you add it
- Run a concurrent portfolio of PTM-dependent initiatives with clear owners, dates, and tradeoffs
- Give leadership the context to decide: risks, options, and a recommendation, not status theater
- Align go-to-market functions when work streams collide or compete for the same people
- Codify how programs run so each cycle starts sharper than the last
- Put quality in the path of the work, then confirm market-facing pieces landed as intended
- Turn recurring coordination into shared AI workflows the team can run without you in the loop
- Partner with Marketing's ATO when a workflow needs department-wide adoption or guardrails
- Escalate early with a clear ask when a call sits above the working team
- Protect focus with smaller core teams, fewer standing meetings, more working sessions
- Close the loop on results with the data team, then feed what you learn into the next cycle
Skills
- Program management for go-to-market across the high-tech industry, with first-hand experience with complex, multi-stakeholder and cross-functional initiatives
- Experience building and scaling how programs run in large, distributed orgs, with clear results
- Hands-on work with AI agents and automations that real teams used in production
- A track record of turning manual work into AI workflows and helping others adopt them
- Comfort standing up launch and program frameworks without adding busywork
- Strong grasp of how product releases and how they impact go-to-market teams
- Bias to action for priorities: defining risks and clear options for path forward
- Habit of measuring success by pipeline, adoption, or consumption, not activity counts
- Ability to run several high-stakes workstreams at once without dropping quality or trust
- Clear writing and speaking with executives; gets decisions made across competing priorities
- Influence without direct authority, including with senior leaders
- Fluency with project tools with AI automation on top, and the ability to use GitLab
- Ability to travel if needed and comply with the company's travel policy
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
- All of our roles are remote
Company Overview