Note: The job is a remote job and is open to candidates in USA. Cloudflare is a technology company focused on helping build a better Internet through its global network and Internet security and performance services. The Principal Integrated Marketing Program Manager will lead the marketing AI strategy, build high-impact AI solutions, scale AI capabilities across marketing teams, and support strategic planning and operational integration for the Global Integrated Marketing organization.
Responsibilities
- Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing's strategic objectives, and sequence what gets tackled and in what order
- Build the business case for AI investments—not in abstract terms, but by mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins
- Directly build and ship AI solutions for the highest-impact, cross-functional opportunities—the programs that fundamentally reshape how marketing operates, not incremental automations
- Manage intake of AI requests from across the org. Triage what rises to the level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools
- Build and run a champion network across marketing sub-teams: identify AI-curious practitioners, equip them with tools and patterns, and create the peer community that extends your reach
- Ensure every team has a clear path to surface AI needs—and a clear understanding that the goal is to help them build, not to build for them. When a request is triaged as self-serve, provide the guidance and support to make that successful
- Create the rituals that make AI visible and accessible: office hours, demo sessions, shared skill libraries, onboarding materials. Lower the barrier to entry so that building with AI becomes a normal part of how marketers work
- Establish reusable patterns and templates so that solutions built for one team can be adapted by others without starting from scratch
- Serve as a core member of the Global Integrated Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems
- Translate and represent the leadership vision into a clear, coherent strategy for the Global Integrated Marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets
- Design and run the operating system for the Global Integrated Marketing organization ensuring decisions happen on schedule and alignment is built in, not chased
- Create processes to monitor business performance and outcomes with proactive escalations to ensure demand gen goals are met for the Americas and globally
Skills
- 8+ years in an integrated marketing role such as Marketing Operations, Demand Gen or a Marketing CoS function
- Deep knowledge of how B2B marketing organizations operate—campaigns, content, demand gen, field marketing, analytics. You know where work gets stuck because you've lived it
- Comfort building with AI tools: agents, skills, prompt engineering, MCP integrations, no-code/low-code platforms
- A product management mindset: you think in terms of intake, backlog, iteration, adoption, and measurable outcomes
- Strong communication and the credibility to tell senior stakeholders "not yet" on low-priority requests and "think bigger" when teams default to automating the status quo
- Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders
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