Note: The job is a remote job and is open to candidates in USA. General Motors is an automotive company committed to leading the transition toward zero crashes, zero emissions, and zero congestion. The Performance Marketing Strategy & Operations Lead will build and scale enterprise-wide performance marketing standards, strategies, processes, and operating rhythms while advising brands and global markets, optimizing cross-channel execution, and driving alignment across functions.
Responsibilities
- Partner with the Director, Global Performance Marketing to define and implement GM’s enterprise performance marketing vision, principles, standards, and operating model
- Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication
- Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets
- Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions
- Help brands and cross-functional partners translate business objectives into integrated, full-funnel performance marketing strategies
- Connect channel plans and performance indicators to customer behavior, brand health, commercial outcomes, and marketplace conditions
- Evaluate the full set of business and marketing levers—including media, CRM, search, audiences, creative, site experience, offers, incentives, inventory, and channel mix—rather than defaulting to spend optimization alone
- Provide an objective enterprise perspective on strategic choices, priorities, activation plans, and optimization opportunities, weighing business impact, customer value, incrementality, efficiency, scalability, feasibility, and strategic fit
- Identify cross-brand patterns, risks, opportunities, and transferable best practices
- Partner with Media, CRM, Digital, Site, Creative, Analytics, Sales, and agency teams to connect strategy with in-market execution
- Promote disciplined optimization that balances near-term performance with long-term brand health
- Help teams distinguish execution issues, measurement limitations, marketplace conditions, and true strategic performance gaps
- Design and improve repeatable processes across annual planning, campaign development, activation, optimization, performance reviews, and post-campaign learning
- Build consistent operating rhythms for cross-brand reviews, opportunity identification, escalation, decision-making, and action tracking
- Monitor adoption of enterprise standards, identify barriers, and help teams improve implementation
- Serve as a trusted, impartial advisor, grounding recommendations in customer needs, business context, performance evidence, and enterprise strategy
- Challenge assumptions constructively and surface tradeoffs, risks, and unintended consequences
- Build alignment across Marketing, Media, CRM, Digital, Site, Creative, Sales, Finance, Research, Analytics, Data Science, Technology, agencies, and global markets
- Develop concise, executive-ready narratives that explain what is happening, why it matters, and what actions should follow
- Coach brand teams, functional partners, and agencies on performance marketing strategy, activation, optimization, and decision-making
- Partner with Performance Marketing Leads across brands and markets to increase adoption, share learning, and scale effective approaches
- Establish a common performance marketing language across GM while enabling appropriate local-market adaptation
Skills
- Bachelor's degree
- Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines
- Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment
- Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement
- Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance
- Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization
- Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics
- Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations
- Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams
- Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function
- Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel
- Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry
- Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards
- Experience working globally and adapting enterprise frameworks to local-market needs
- Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization
Benefits
- Bonus potential through an incentive pay program with payouts based on company performance, job level, and individual performance.
- Medical benefits
- Dental benefits
- Vision benefits
- Health Savings Account
- Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation and holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
Company Overview
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