Note: The job is a remote job and is open to candidates in USA. Bullwhip empowers publishers and media creators to execute shopping experiences through its content commerce execution platform. The Performance Marketing Strategist will support paid media efforts across social and SEM by managing, optimizing, and analyzing campaigns to drive e-commerce customer acquisition and revenue. The role also partners with Product, Engineering, growth teams, and clients to automate processes and improve campaign performance.
Responsibilities
- Oversee a portfolio of campaigns and execute optimizations in order to hit and exceed client expectations and KPIs
- Scale and optimize paid search and social campaigns to drive high-value customer acquisition to e-commerce content
- Analyze and report on campaign performance to gain insights and refine strategies across operations, targeting, creative, and landing pages
- Automate processes in collaboration with other growth teams
- Nurture positive, collaborative working relationships with clients
Skills
- Proficient in using Google Ads and Meta for paid advertising campaigns
- Skilled in data analysis tools, such as Excel and/or SQL with a strong analytical ability
- Knowledge of paid search strategies, including keyword research, ad writing, bid management, and landing page improvement
- Comfortable working in creative software such as Canva or Photoshop
- Ability to manage multiple campaigns simultaneously and meet deadlines
- Strong communication and presentation skills
- Detail-oriented with a focus on delivering measurable results and ROI
- Bachelor's degree in Marketing, Advertising, Economics, Business, or related field
- Knowledge of the technologies and processes involved in running paid media campaigns, particularly Paid Search, Google Ads and Paid Social, Meta
- 2+ years of experience in Paid Search/SEM
- Remote role within the US, preferably Eastern Standard Time Zone
- Certifications in Google Ads, Microsoft Advertising, and Google Analytics are a plus
- Bonus if experienced in client facing role
- Analytical & technical background a plus
Benefits
- A quarterly bonus plan based on individual and company performance.
- Comprehensive health, dental, and vision benefits.
- Remote role within the US, preferably Eastern Standard Time Zone.
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