Note: The job is a remote job and is open to candidates in USA. Ecommerce Guide is seeking a Performance Marketing Manager - SEM to lead and scale their paid search programs. This role involves owning SEM strategy and execution, working closely with various teams to drive growth through search initiatives.
Responsibilities
- Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
- Build and manage campaigns across multiple business units with distinct audiences and goals
- Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
- Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
- Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
- Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team
Skills
- 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
- Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
- Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
- Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix
- Strong communicator who works well in cross-functional, fast-moving environments
- Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar)
- Experience with Semrush, Profound, SA360
Benefits
- Comprehensive health, life, and disability insurance
- Commute subsidy
- Employee stock ownership
- Competitive retirement/pension plans
- Generous vacation and personal days
- Support for new parents through leave and family-care programs
- Office food snacks
- Mental Health and Wellbeing programs and support
- Employee Resource Groups
- Global Employee Assistance Program
- Training and development programs
- Volunteering and donation matching program
Company Overview