Note: The job is a remote job and is open to candidates in USA. Upstart is an AI lending marketplace focused on reducing the cost and complexity of borrowing. The Performance Marketing Manager will own and scale paid digital acquisition for the HELOC product across SEM, paid social, display, and emerging channels, while managing media buying, experimentation, budgets, and optimization to drive efficient customer growth.
Responsibilities
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end
- Scale Upstart’s HELOC performance marketing engine, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment
- Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets
- Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels
- Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics
Skills
- 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display
- Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets
- Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization
- Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments
- Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key
- This role is available in the following locations: Remote
- The team operates on the East/West coast time zones
- The majority of our employees can live and work anywhere in the U.S
- Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces)
- Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch
- Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration
Benefits
- Digital-first work flexibility, allowing most Upstarters to work from wherever they thrive
- Target bonuses
- Equity compensation
- Medical, dental, and vision coverage
- 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Wellness resources
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Life insurance and disability coverage
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits supporting fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support physical and emotional well-being and personal development
- Annual productivity allowance to invest in relevant tools and resources needed to do your best work
- Team events, all-company updates, and employee resource groups (ERGs)
- Catered lunches and fully stocked micro-kitchens when working from offices in the Bay Area, Austin, Columbus, and New York City
Company Overview
Company H1B Sponsorship