Note: The job is a remote job and is open to candidates in USA. 1Password is hiring a Performance Marketing Manager to grow its Product-Led Growth and Self-Serve business across B2B and B2C audiences. The role manages paid marketing programs across the funnel, evaluates performance, runs experiments, and uses AI-enabled workflows to improve campaign execution and insights.
Responsibilities
- Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences
- Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting
- Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages
- Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value
- Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention
- Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey
- Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights
- Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations
Skills
- 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models
- Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels
- Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete
- Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue
- Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders
- Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis
- Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making
Benefits
- USA-based roles: immediate participation in 1Password's benefits program, including health, dental, and 401k
- Canada-based roles: immediate participation in 1Password’s benefits program, including health, dental, and RRSP
- Generous paid time off
- Equity grant
- Where applicable, participation in incentive programs
- Maternity and parental leave top-up programs
- Competitive health benefits
- Generous PTO policy
- RSU program for most employees
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
Company Overview