Note: The job is a remote job and is open to candidates in USA. Byte&Kite is a digital marketing agency helping clients across multiple industries grow through effective digital marketing. The Performance Marketing Manager will lead paid acquisition strategy across client accounts, managing campaign planning, budgets, optimization, testing, and reporting across major advertising platforms. The role also involves collaborating with creative, content, SEO, analytics, and account teams to drive measurable business results.
Responsibilities
- Develop and execute performance marketing strategies aligned with client goals, budgets, and growth targets
- Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms
- Own campaign budgets and make data-driven decisions around allocation, bidding, targeting, and scaling
- Monitor key performance metrics including ROAS, CPA, CPL, CAC, CTR, conversion rate, and lead quality
- Build and manage full-funnel paid media strategies, including prospecting, retargeting, and conversion campaigns
- Plan and evaluate A/B tests across audiences, ad creative, messaging, offers, and landing pages
- Work with creative and content teams to develop and improve high-performing advertising assets
- Identify conversion and performance opportunities across campaigns, landing pages, and customer journeys
- Prepare performance reports and translate campaign data into clear insights and actionable recommendations for clients and internal teams
Skills
- 4+ years of experience in performance marketing, paid media, or digital advertising
- Strong hands-on experience with Google Ads and Meta Ads; experience with LinkedIn Ads or other paid channels is a plus
- Proven experience managing advertising budgets and optimizing campaigns against measurable business goals
- Strong understanding of paid acquisition, audience targeting, funnel strategy, and conversion optimization
- Confident working with performance data and marketing analytics tools such as GA4 and Looker Studio
- Strong analytical and problem-solving skills with a practical, results-oriented mindset
- Ability to manage multiple client accounts, priorities, and deadlines independently
- Excellent communication skills and the ability to explain performance insights clearly to clients and internal teams
- Experience with Google Tag Manager, Meta Pixel, conversion tracking, attribution tools, programmatic advertising, landing page optimization, e-commerce marketing, or AI-powered marketing tools
Benefits
- Professional development and training opportunities
- Fully remote across US time zones
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