Note: The job is a remote job and is open to candidates in USA. Jasper is an AI platform for marketing that helps enterprise teams accelerate content creation, improve campaign performance, and scale marketing impact. The Performance Marketing Manager will own the paid media engine, manage and scale paid channels, optimize campaigns toward qualified pipeline and revenue, and partner with marketing, sales, operations, data science, and creative teams.
Responsibilities
- Own end-to-end management of Jasper's paid media portfolio — LinkedIn Ads and Google Search — including campaign architecture, audience development, keyword and bidding strategy, budget pacing, and in-platform optimization
- Stand up and scale emerging channels — OpenAI/ChatGPT ads, Google AI Max, and AI-search advertising platforms — running structured tests with clear success criteria and scaling what earns its budget
- Drive efficiency and scale: build bottoms-up budget plans, manage monthly allocation and pacing across channels and audience tiers, and continuously reallocate spend toward the campaigns, audiences, and creative that produce qualified pipeline
- Optimize to pipeline, not leads: manage toward down-funnel outcomes (SQLs, SQOs, pipeline, and closed-won revenue) and deliver clear, executive-ready reporting that ties channel-level performance to company impact
- Power Jasper's account-based marketing motion: build and maintain tiered target-account audiences, plan reach and frequency by tier, and launch one-to-one and one-to-few campaigns in partnership with Sales
- Own the health of conversion tracking and attribution with Marketing Operations and Data Science — CRM-to-platform conversion imports (HubSpot/Salesforce), conversion APIs, and multi-touch attribution — proactively diagnosing and fixing measurement gaps
- Partner with creative and content teams on a steady cadence of ad testing and iteration, translating performance data into sharp creative briefs and putting customer stories, reports, and webinars to work as campaign fuel
- Support integrated demand programs — webinar promotion, gated content, and remarketing — ensuring paid media amplifies the broader growth marketing calendar
- Apply AI tools and automation to improve the speed and quality of campaign analysis, reporting, and execution
Skills
- 5+ years of hands-on B2B performance marketing experience, ideally in high-growth SaaS supporting an enterprise or account-led sales motion
- Deep, in-platform expertise in LinkedIn Ads and Google Ads at meaningful scale (multi-million-dollar annual budgets), plus genuine curiosity about emerging AI advertising channels
- A pipeline-first mindset: a track record of measuring and optimizing paid programs against pipeline and revenue — not just CPL or MQL volume — and communicating that impact to leadership
- Fluency in B2B measurement: CRM-integrated conversion tracking, HubSpot and Salesforce, multi-touch attribution, and the judgment to know what the data can and can't tell you
- Rigorous budget management skills — forecasting, pacing, and bottoms-up planning — with a bias toward efficiency
- Strong analytical instincts and comfort using data to diagnose problems, prioritize investment, and improve funnel performance
- Curiosity about AI and a demonstrated ability to apply AI, automation, and emerging technologies to improve how marketing works
- A fast-moving, high-ownership operating style — comfortable managing channels day-to-day while driving longer-term strategy and testing roadmaps
Benefits
- Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
- 401(k) program with up to 2% company matching
- Equity grant participation
- Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
- FlexWellness program ($1,800 annually) to help support your personal health goals
- Generous budget for home office set up
- $1,500 annual learning and development stipend
- 16 weeks of paid parental leave
Company Overview