Note: The job is a remote job and is open to candidates in USA. Alonso & Alonso Attorneys at Law, PLLC provides personalized legal services tailored to each client’s needs. The Performance Marketing Manager leads paid media, client acquisition, budget and ROI management, agency oversight, and performance strategy. The role also partners on HubSpot, Salesforce, attribution, reporting, and cross-functional initiatives to improve lead quality, case conversion, and firm revenue.
Responsibilities
- Serve as the primary strategic leader for paid media and performance marketing initiatives within the Growth Department
- Manage and develop the internal Paid Media Supervisor by establishing clear priorities, performance expectations, and accountability measures
- Oversee external vendors and digital marketing agencies, including OSL, and evaluate their performance against established contractual requirements and performance benchmarks
- Audit agency account structures, campaigns, audience strategies, creative deployment, reporting practices, and spending efficiency
- Identify underperforming campaigns, unnecessary spending, attribution gaps, and opportunities to improve lead quality and conversion
- Align acquisition strategies across Google, Facebook, Instagram, TikTok, YouTube, and other relevant advertising platforms
- Ensure paid media strategies remain aligned with the firm’s revenue goals, sales capacity, client-acquisition priorities, and ethical advertising requirements
- Manage paid media budget allocation, campaign pacing, spend approvals, and scaling recommendations within established authority levels
- Monitor daily, weekly, and monthly spending across internal and externally managed advertising accounts
- Evaluate Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), lead quality, conversion rates, and marketing-generated revenue
- Adjust budget allocations based on campaign performance, sales capacity, seasonality, market conditions, and firm priorities
- Identify and address overspending, underutilized budgets, diminishing returns, and inefficient campaign investments
- Develop and present budget optimization and scaling recommendations to the Director of Marketing and senior leadership
- Partner with the Marketing Technologist to support the implementation, configuration, and optimization of HubSpot as the firm’s primary marketing automation platform
- Help define HubSpot requirements related to lead capture, campaign tracking, segmentation, workflows, lifecycle stages, reporting, and marketing attribution
- Understand and monitor the flow of marketing and sales data between HubSpot and Salesforce
- Partner with the appropriate technical and operational teams to establish consistent data definitions, campaign naming conventions, tracking standards, and lead-source requirements
- Identify and resolve attribution gaps, duplicate records, incomplete campaign data, tracking inconsistencies, and other data-quality concerns
- Support closed-loop reporting from initial advertising interaction through consultation, contract, payment, and retained case
- Ensure marketing technology and automation processes support reliable performance measurement and scalable growth
- Establish and maintain performance marketing KPIs, including CPL, CPA, ROAS, qualified lead volume, lead-to-consultation conversion, lead-to-case conversion, and marketing-generated revenue
- Partner with Sales, Legal, Finance, Operations, and Business Intelligence teams to ensure marketing strategies reflect sales capacity, service availability, and firm priorities
- Reconcile marketing performance with actual pipeline activity, retained cases, payments, and realized revenue
- Collaborate with Sales leadership to identify lead-quality concerns and determine whether performance gaps originate from targeting, lead handling, follow-up, capacity, or conversion processes
- Establish shared definitions and reporting standards for leads, qualified leads, consultations, contracts, retained cases, and other critical funnel stages
- Use cross-departmental insights to improve campaign targeting, budget allocation, lead quality, and overall conversion performance
- Lead the development and presentation of the weekly Growth Department performance deck
- Deliver timely daily reporting on digital media spending, lead generation, campaign performance, and material risks or opportunities
- Translate complex campaign, attribution, and CRM data into clear, decision-ready recommendations
- Present performance findings, budget recommendations, forecasted outcomes, risks, and scaling opportunities to the Director of Marketing, CEO, and other senior leaders
- Clearly distinguish verified results from projections, assumptions, and developing trends
- Escalate material data discrepancies, budget variances, tracking failures, or performance concerns promptly
- Develop scalable processes for campaign governance, budget management, agency oversight, reporting, attribution, and performance optimization
- Implement automation, tracking models, dashboards, and analytics tools to reduce manual work and improve reporting reliability
- Partner with Business Intelligence and technology stakeholders to develop reporting through Power BI or comparable analytics platforms
- Maintain documentation for campaign structures, attribution rules, reporting methodologies, approval processes, and performance standards
- Evaluate emerging platforms, technologies, and acquisition strategies based on business need, measurable value, scalability, and risk
- Promote a culture of experimentation, accountability, data integrity, and continuous improvement
Skills
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field, or an equivalent combination of relevant education and professional experience
- At least five years of progressive experience in performance marketing, paid media, digital acquisition, or growth marketing
- At least two years of experience leading employees, agencies, strategic initiatives, or cross-functional marketing programs
- Demonstrated experience managing and optimizing multi-channel paid media budgets across platforms such as Google Ads, Meta, Instagram, TikTok, YouTube, or comparable acquisition channels
- Proven experience improving measurable marketing outcomes, including CPL, CPA, ROAS, lead quality, conversion rates, or marketing-generated revenue
- At least two years of hands-on experience administering, optimizing, or implementing HubSpot, including marketing automation, lead workflows, campaign tracking, segmentation, reporting, or CRM integrations
- Experience managing or auditing external digital marketing agencies against contractual deliverables, budgets, timelines, and performance expectations
- Working knowledge of digital attribution, conversion tracking, campaign tagging, audience segmentation, landing-page performance, and marketing-funnel optimization
- Experience partnering with Sales, Business Intelligence, Finance, Operations, or comparable functions to connect marketing performance to pipeline activity and revenue
- Advanced ability to analyze campaign and pipeline data and translate findings into clear, actionable recommendations
- Strong leadership, project-management, communication, and executive-presentation skills
- Ability to manage multiple high-priority initiatives and maintain accuracy in a fast-paced, remote work environment
- Ability to support established reporting deadlines and collaborate with teams operating in the Central Time Zone, with reasonable accommodation where required by law
- Computer: Intel i5, 8th generation or newer; AMD Ryzen 5, 3000 series or newer; Apple M1 or newer; or comparable specifications
- Memory and Storage: At least 8 GB of RAM and 256 GB of storage
- Operating System: Windows 11 or a currently supported version of macOS
- Monitors: Two-screen workstation setup
- Headset: USB wired or wireless headset suitable for virtual meetings
- Internet: Stable high-speed internet connection of at least 20 Mbps; a wired connection may be required where necessary for connection stability
- Software: Ability to use company-approved communication, marketing, CRM, analytics, and productivity platforms securely
- Remain in a stationary position for extended periods while completing computer-based work
- Operate a computer and other standard office technology
- Exchange information effectively with colleagues, vendors, and leadership through written, verbal, and virtual communication
- Occasionally move or transport files, records, or office materials weighing up to 10 pounds
- Experience leading a HubSpot implementation or building a HubSpot environment from initial configuration through launch and optimization
- Experience integrating HubSpot with Salesforce or managing marketing data across both platforms
- Advanced experience with Power BI, Tableau, Looker Studio, or similar business-intelligence and data-visualization tools
- Experience developing multi-touch attribution models, marketing dashboards, automated reporting, or closed-loop revenue reporting
- Experience managing paid media or lead-generation strategies within legal services, immigration services, healthcare, financial services, or another highly regulated and conversion-focused industry
- Experience supporting multilingual or multicultural marketing campaigns
- Professional certification in HubSpot, Google Ads, Google Analytics, Meta Blueprint, Salesforce, or a comparable marketing platform
- Professional proficiency in English and Spanish is preferred because this position may support campaigns designed to serve Spanish-speaking audiences; however, bilingual proficiency is not required
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home-office allowance
- Full-time, remote position
- Company-provided or company-approved equipment may satisfy the technical requirements, subject to applicable company policy and reasonable accommodation requirements
Company Overview