Note: The job is a remote job and is open to candidates in USA. Growth Hacker Marketing Agency is a strategic growth consultancy that partners with scaling consumer packaged goods brands and private equity sponsors to build growth infrastructure and improve enterprise value. The Performance Marketing Manager will plan, execute, and optimize data-driven acquisition campaigns across digital channels while managing paid media, budgets, audience segments, tracking, and attribution. The role will analyze performance data, develop strategic recommendations, and collaborate with stakeholders to align marketing execution with growth and financial objectives.
Responsibilities
- Planning, executing, and optimizing data-driven acquisition campaigns across digital channels
- Managing paid media campaigns (e.g., search, social, display, programmatic)
- Analyzing performance data, and translating insights into actionable strategy to improve ROAS, CAC, and LTV
- Collaborate closely with client stakeholders and internal team members to align campaign execution with broader growth and financial objectives
- Building and testing audience segments
- Managing budgets and bids
- Developing creative and landing page briefs
- Overseeing tracking and attribution
- Preparing clear performance reports and recommendations
- Staying current with platform updates, industry trends, and best practices in performance marketing
Skills
- Demonstrated expertise in performance marketing channels such as paid search, paid social, display, and programmatic, with a focus on optimizing ROAS, CAC, and LTV
- Strong analytical skills, including proficiency with web analytics tools (e.g., Google Analytics), data visualization, A/B testing, and attribution modeling
- Experience managing budgets, forecasting performance, and aligning campaign strategies with financial and P&L objectives
- Ability to develop clear briefs for creative and landing pages, collaborate with cross-functional teams, and communicate complex performance insights to non-technical stakeholders
- Comfort working in a remote, fast-paced, client-facing environment with strong organization, time management, and prioritization skills
- Bachelor's degree in Business Administration, Marketing, or equivalent practical experience
- Knowledge of CPG marketing dynamics, eCommerce platforms, and multi-channel growth strategies is highly beneficial
- Prior experience in an agency, consultancy, or high-growth brand environment is a plus
Benefits
- Full-time, remote role
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