Note: The job is a remote job and is open to candidates in USA. Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California, known for its patented washable rug design. They are seeking a Performance Marketing Manager to own core marketing channels, partner with external agencies, and develop strategies to optimize campaign performance.
Responsibilities
- Own core performance marketing channels (Meta, Google, Pinterest, TikTok, Reddit) for North America and Australia markets
- Partner with our external media agency to pressure-test recommendations, approve channel strategies, and ensure we are meeting performance targets
- Define the targeting, placement, and content strategy for each major campaign, launch, and promotional moment across your channels
- Use advanced measurement tools, predictive modeling, and scenario planning to inform budget allocation
- Partner with our Performance Creative Strategist to ensure impactful platform-specific creative is briefed into production
- Develop testing roadmap in partnership with broader global media team, agency teams, and platform partners
- Set tactic-level KPIs and build actionable reporting for leadership and cross-functional teams
- Translate campaign and business objectives into actionable media briefs for the agency
- Stay ahead of platform changes (e.g., privacy updates, AI bidding shifts) and work with the agency to pivot strategies accordingly
- Use AI-powered tools to continuously analyze performance data, surface insights, and make faster, better-informed optimization decisions across all channels
Skills
- 5+ years in paid media, with meaningful time at a high-growth DTC or e-commerce brand
- Deep, current fluency in Google, Meta, Pinterest, and TikTok
- Proven track record managing external agency partners, including the ability to challenge recommendations with your own point of view
- Experience running paid media across multiple regions, with a feel for how performance dynamics differ by market
- A genuine, demonstrable habit of using AI tools (ChatGPT, Claude, Perplexity, or similar) to make your work faster and sharper, not just awareness that they exist
Benefits
- An annual bonus percentage that varies based on level of role
- Employer matching (up to 3% of base salary) for company sponsored 401K plan
Company Overview