Note: The job is a remote job and is open to candidates in USA. Alonso & Alonso Attorneys at Law, PLLC is seeking a Performance Marketing Manager to lead their Growth Department. The role involves overseeing paid media strategies, managing budgets, and collaborating with various teams to optimize marketing performance and drive lead generation.
Responsibilities
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
- Produce and present strategic budget optimization recommendations to the Director and senior leadership
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity
- Lead the presentation of the weekly Growth Department data deck
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently
Skills
- Strong, hands-on experience optimizing and managing HubSpot (required)
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies strictly accountable to performance benchmarks
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
- Produce and present strategic budget optimization recommendations to the Director and senior leadership
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity
- Lead the presentation of the weekly Growth Department data deck
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts
- Final approval rights on scaling decisions and high-level marketing expenditures
- Full accountability for paid media ROI and growth performance
- Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations
- Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding
- Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity
- Deliver a daily report on digital media performance every morning by 10 am CT
- Deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting
- Experience with having set up HubSpot from the beginning would be nice to have
- Experience managing or working with Salesforce is highly preferred
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies
- Extensive experience managing and auditing external digital marketing agencies
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI)
- Exceptional leadership, communication, and executive-level presentation skills
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
Company Overview