Note: The job is a remote job and is open to candidates in USA. Money Management International (MMI) is a non-profit agency that helps create, restore, and maintain a life of financial wellness through empowered choices. The Performance Marketing Manager is responsible for executing, analyzing, and optimizing full-funnel paid marketing campaigns to help MMI reach consumers struggling with personal debt.
Responsibilities
- Manage day-to-day performance of paid media channels for full-funnel campaigns, including campaign briefs, creative development, trafficking, pacing, budget allocation, optimization, and ongoing monitoring across acquisition and nurture campaigns
- Partner closely with MMI’s paid media agency to support campaign strategy, execution, performance reviews, testing plans, reporting, and recommendations that improve channel efficiency and return on investment
- Use campaign performance data to refine audience engagement, messaging, bidding, creative, landing experiences, and media mix based on cost, conversion quality and ROI
- Independently identify, evaluate, test, and scale campaigns including new paid media platforms, affiliate placements, and customer targeting opportunities that align with MMI’s growth goals and audience needs
- Develop, create, traffic, and QA assets and campaign materials to ensure accuracy, compliance review, and ready for launch
Skills
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, Journalism, Digital Media, Data Analytics, or a related field. Related experience may be considered in lieu of a formal degree
- 5+ years of hands-on digital ad marketing experience including managing creative and technical professionals and agencies
Benefits
- MMI is a qualified employer for the Federal Public Service Student Loan Forgiveness program. Ask us for details!
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