Note: The job is a remote job and is open to candidates in USA. A-LIGN provides cybersecurity compliance programs and related audit management technology and services. The Partner Marketing Manager will scale the global partnership program by planning and executing joint go-to-market initiatives, co-marketing campaigns, partner-facing events, thought leadership programs, and enablement activities across North America and EMEA.
Responsibilities
- Collaborate with partner marketing counterparts at A-LIGN’s key partners to build quarterly joint go-to-market plans, including co-owned digital programs (webinars, whitepapers, content series, and email campaigns) and in-person activations
- Develop and manage a co-marketing activity calendar aligned to sales strategy and partner pipeline goals, ensuring each program has clear objectives, defined ownership, and measurable outcomes
- Create and manage the assets required to bring joint programs to life — including co-branded content, campaign briefs, enablement materials, and post-event reporting
- Track and report on program performance, translating results into insights that inform future planning cycles with each partner
- Partner closely with Channel Account Managers (CAMs) to plan and execute a broad portfolio of partner-facing events, including thought leadership programs, educational workshops, and curated entertainment and networking experiences that deepen the A-LIGN–partner relationship
- Identify and develop new event formats and activations that create memorable moments and drive stronger partner engagement over time
- Build and maintain strong working relationships with key stakeholders across the partner ecosystem, including partner contacts, CAMs, sales leadership, and joint clients
- Contribute to the overall partner marketing strategy, bringing a point of view on what programs, formats, and investments will have the greatest impact on partnership growth
- Continuously optimize program effectiveness measuring what works, optimizing what doesn’t, and raising the bar on partner experience and execution quality over time
Skills
- Bachelor's degree in business, marketing, or other relevant field
- 3+ years in partner marketing, channel marketing, or alliance marketing, with direct experience building joint go-to-market programs
- 5+ years of B2B marketing experience, ideally with exposure to demand generation, campaigns, or field marketing
- Demonstrated experience planning and executing co-marketing programs across both digital (webinars, content, email) and in-person formats
- Experience collaborating directly with sales or channel teams (e.g., CAMs, partner sales) to align marketing programs to revenue goals
- Strong relationship builder who earns trust quickly with partner contacts and internal stakeholders alike
- Execution-oriented: you bring structure and follow-through to every program and hold yourself accountable to outcomes, not just activities
- Excellent project and program management skills; you comfortably manage multiple partners and workstreams simultaneously without dropping the ball
- Strong written and verbal communicator with the ability to create compelling content and present confidently to partner audiences
- High attention to detail and a drive to continuously improve the quality and effectiveness of everything you own
- Self-motivated and collaborative; equally comfortable driving a program independently or co-creating it with partners and cross-functional teammates
- Comfortable working across time zones and regions in a fast-paced, global environment
- Proficiency in Salesforce; familiarity with marketing automation tools (e.g., HubSpot, Marketo) preferred
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
Company Overview