Note: The job is a remote job and is open to candidates in USA. Sunrise Systems is seeking a Paid Media Manager to lead paid media strategy and hands-on campaign activation across programmatic display, paid search/SEM and other digital channels. The role plans and optimizes campaigns, manages media agencies and partners, and helps assess capabilities to bring more media work in-house.
Responsibilities
- Develop paid media strategies, channel plans and testing roadmaps aligned with campaign and business objectives
- Translate audience insights, market opportunities and campaign goals into targeting, retargeting, placement and budget recommendations
- Set up, traffic, monitor and optimize programmatic campaigns in StackAdapt
- Plan, manage and optimize paid search/SEM campaigns in Google Ads or comparable platforms
- Manage paid display, trade publication and other media-partner placements as assigned
- Allocate budgets, monitor spend pacing and adjust investment based on performance and priorities
- Manage media agencies and partners, including evaluating strategy, plans, execution, results and recommendations
- Establish campaign KPIs, measurement plans, testing approaches and reporting cadences
- Coordinate campaign tagging, tracking and analytics requirements with marketing, web and technical partners
- Analyze campaign and channel performance; identify insights and implement optimization recommendations
- Assess current agency-managed work and recommend which capabilities, processes and execution should be brought in-house
- Document processes, platform practices and training to support internal capability development and continuity
- Influence cross-functional stakeholders and communicate concise performance updates, risks and recommendations
- Use AI tools appropriately to improve planning, analysis, optimization and reporting while maintaining professional judgment and review
Skills
- Bachelor's degree in Marketing, Business, Advertising, Analytics or a related field, or equivalent training and experience
- Five or more years of paid media strategy and execution experience across programmatic display, paid search/SEM or related digital channels
- Demonstrated experience managing media agencies, significant campaign budgets and concurrent cross-functional initiatives
- Strong analytical, project management, communication and stakeholder-influence skills
- Hands-on experience developing and managing paid media strategies across programmatic display, paid search/SEM and other digital channels
- Proficiency setting up, trafficking, monitoring and optimizing campaigns in StackAdapt
- Experience managing Google Ads or comparable paid search platforms
- Strong knowledge of audience targeting, retargeting, media planning, budget allocation and spend pacing
- Experience managing media agencies and evaluating agency strategy, performance and recommendations
- Proficiency with campaign measurement, analytics, reporting and performance optimization
- Ability to translate campaign goals into channel plans, KPIs, testing strategies and actionable insights
- Experience with B2B demand-generation and lead-generation campaigns
- Experience managing paid placements with industry publications or trade media partners
- Familiarity with conversion tracking, campaign tagging and marketing attribution
- Experience using Google Analytics or comparable web analytics platforms
- Experience assessing opportunities to bring agency-managed media capabilities in-house
- Familiarity with marketing automation and CRM platforms, such as Eloqua and Salesforce
- Experience using AI tools to improve media planning, analysis, optimization and reporting workflows
Benefits
- 100% Remote
Company Overview