Note: The job is a remote job and is open to candidates in USA. Learning Care Group is seeking a Paid Media Analyst to support annual paid media investment across its brand portfolio. The role owns paid channel performance reporting, independently validates agency-reported results, develops measurement analyses and dashboards, and translates findings into recommendations for media optimization and decision-making.
Responsibilities
- Own paid media performance reporting across Google Ads, Meta, programmatic display, video, and offline channels
- Build and maintain the paid media performance data mart, integrating agency-reported data with independent measurement
- Design, build, and maintain digital performance dashboards and scorecards in Power BI for marketing teams and executive stakeholders
- Monitor weekly and monthly channel performance, identify trends and risks, and proactively flag issues and opportunities to the Performance Marketing team
- Design and execute geo-holdout, incrementality, and marketing mix modeling analyses
- Provide independent validation of agency-reported cost-per-registration and cost-per-enrollment claims
- Establish measurement standards for paid media including UTM taxonomy, view-through window rules, and cross-brand attribution
- Serve as primary analytics partner to the Sr Director of Paid Media and marketing agencies on defining KPIs, measurement standards, and performance reviews
- Support new channel evaluations with test design, measurement, and readout
- Translate paid media performance into recommendations for channel mix optimization
- Present complex analyses as clear, action-oriented stories that resonate with audiences at varying analytical levels and influence decision-making
- Other duties as assigned
Skills
- A bachelor's degree in marketing, business analytics, statistics, or a related field is required
- 3-5 years of experience in paid media analytics, digital marketing measurement, or a comparable role is required
- Hands-on experience with Google Ads and Meta Ads Manager, including native reporting and API integration, is required
- Experience with Search Ads 360, DV360, or comparable enterprise media platforms is required
- Experience with SQL against a modern data warehouse is required
- Experience with paid media performance reporting and channel mix analysis is required
- Experience building performance dashboards in platforms such as PowerBI or Tableau is required
- Ability to hold agencies accountable to measurement standards without becoming adversarial
- Working knowledge of paid media attribution methodologies including view-through, click-through, and incrementality
- Ability to interpret paid media KPIs including CPC, CVR, CPA, and ROAS, and distinguish correlation from causation
- Comfort validating agency-reported results with independent analysis
- Working knowledge of consent, privacy, and signal loss dynamics affecting paid media measurement
- Excellent customer service skills with both internal and external customers
- Capable of working with frequent interruptions and changing priorities
- Effective communication skills, written, verbal and interpersonal
- Proficient time management, organizational skills and ability to meet established deadlines
- 5+ years of experience in paid media analytics or digital marketing measurement is preferred
- Experience with geo-holdout testing or marketing mix modeling is preferred
- Experience with LiveRamp, first-party data activation, or customer data platform integration with paid media is preferred
- Experience with call tracking platforms such as Invoca is preferred
- Experience in multi-brand / multi-location consumer businesses is preferred
- Google Ads and Meta Blueprint certifications are preferred
Benefits
- Eligible for the Support Central bonus program based on annual achievement of company performance.
- Medical, dental, and vision benefits.
- Healthcare and dependent care flexible spending accounts (FSAs).
- Life insurance.
- Disability insurance.
- Accident insurance.
- Critical illness insurance.
- Hospital indemnity insurance.
- Pre-paid legal benefits.
- Pet insurance.
- Identity theft protection.
- 401(k) retirement plan after 30 days of employment.
- Company-provided match on elective 401(k) deferrals once employees reach 1 year of employment with the company.
- Education assistance including tuition reimbursement.
- Childcare discount available to all employees.
- Corporate partner discounts.
- Paid time off through the Flexible Paid Time Off (PTO) plan.
Company Overview