Note: The job is a remote job and is open to candidates in USA. //TECHYSCOUTS is a digital marketing agency delivering website, SEO, and digital marketing solutions. The Paid Ads Analyst will manage client-facing paid media campaigns across Google Ads and emerging AI search platforms, oversee reporting and analytics, lead client strategy communications, and help shape the agency’s paid media strategies.
Responsibilities
- Build, manage, and optimize highly targeted paid campaigns across Google Ads (Search, Display, Performance Max, YouTube)
- Pioneer and manage campaigns on emerging AI search platforms, specifically ChatGPT Ads, adapting traditional search strategies for conversational AI interfaces
- Conduct thorough keyword research, audience targeting, and competitive analysis
- Continuously A/B test ad copy, creatives, bidding strategies, and landing pages to maximize ROI and lower CPA
- Act as the lead point of contact for paid media clients, leading routine check-ins, strategy pitches, and performance review meetings
- Translate complex ad data into clear, actionable business insights for clients who may not have a technical marketing background
- Proactively identify opportunities to scale client accounts and pitch new platforms or strategies
- Work with the SEO and Account Management teams to coordinate marketing efforts seamlessly
- Work with Support teams to ensure tracking tasks are completed and set up
- Build and maintain custom reporting to track daily, weekly, and monthly performance
- Monitor budget pacing strictly to ensure campaigns do not overspend or underspend, allocating budgets dynamically based on performance
- Leverage GA4 and conversion tracking protocols to ensure accurate attribution across all touchpoints
- Act as a key voice in the Paid Ads division of the digital marketing department, helping to shape our overarching paid media strategies and standard operating procedures (SOPs)
- Stay up-to-date with industry trends, algorithm updates, and the evolving landscape of AI in advertising, sharing insights with the broader team
Skills
- 1. United States
- 1-4 years of hands-on experience managing Paid Search campaigns, preferably in an agency environment handling multiple accounts
- Deep, proven expertise in Google Ads and Google Analytics (GA4)
- Familiarity with, or a strong eagerness to master, ChatGPT Ads and AI-driven search marketing capabilities
- Experience setting up conversion tracking via Google Tag Manager (GTM)
- Strong proficiency in Excel/Google Sheets (pivot tables, VLOOKUPs) and data visualization tools like Looker Studio
- Exceptional Communicator: You are confident leading client meetings, handling on-the-spot questions, and presenting data clearly via Zoom or in person
- Strategic Thinker: You don't just "set it and forget it." You are always looking for the "why" behind the data and finding ways to improve
- Autonomous & Organized: You can manage multiple client budgets and deadlines simultaneously without letting details slip through the cracks
- Collaborative Leader: You are eager to share your opinions, influence department strategy, and help elevate the agency's overall service offerings
- Google Ads certifications are highly preferred
Benefits
- Remote work arrangement
- Health, Dental & Vision Insurance
- Flexible, uncapped PTO and Federal Holidays off
- Opportunity for internal growth and career development
- A collaborative environment where your ideas are actually listened to and can directly impact the agency's growth
- Opportunity to earn Bonuses for outstanding performance
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