Note: The job is a remote job and is open to candidates in USA. Bridgestone Americas develops and markets tire products and mobility solutions for customers and industries worldwide. The OTR Marketing Manager will lead business-to-business marketing activities for the Off the Road business, including product positioning, go-to-market strategies, launches, sales enablement, events, agency management, and performance tracking.
Responsibilities
- Execute a clear product go-to-market strategy, including value propositions, product positioning, messaging frameworks, and launch strategies that translate product features, technical details, and customer insights into clear, compelling value propositions to drive business objectives
- Create and manage sales collateral including product sheets, sales decks, brochures, customer presentations, merchandise and launch materials that support sales effectiveness
- Apply insights gathered from demand trends, sales performance, market share shifts, customer behavior, and channel dynamics to sharpen marketing strategies and product launches to drive business objectives
- Lead planning, project management and execution for global and regional tradeshows and conferences
- Support National Sales Meetings, Strategic Dealer Meetings, customer events, and other business‑critical engagements to ensure consistent messaging and strong brand representation
- Partner with the Marketing COE to shape integrated brand strategy, positioning, and marketing themes across media, digital, PR, and training strategies that drive awareness, consideration, and purchase intent
- Support internal and external training initiatives through webinars, product knowledge resources, and education materials that strengthen product understanding
- Manage external agencies and internal partners to deliver marketing, brand, event, and sales enablement work with high quality and consistency
- Build and track KPIs to evaluate the effectiveness of product launches, including execution of marketing campaigns, events, sales tools, and communications
- Manage assigned budgets, timelines, forecasts, agency deliverables and execution plans with discipline and accuracy
Skills
- Bachelor's degree with 6+ years of experience, or Master's' Degree with 4+ years of experience
- Strong business acumen with the ability to connect marketing activity to sales growth and business results
- Strong B2B marketing experience, including channel, field sales, and customer dynamics
- Strong cross-functional leadership skills with the ability to influence without direct authority
- Excellent communication, presentation, negotiation, and stakeholder management skills
- Ability to manage multiple agency partners, internal functions, meetings, timelines, and priorities
- Strong project management discipline with a bias for execution and operational excellence
Benefits
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- An effective and inclusive team.
- Hybrid work arrangement
Company Overview