Note: The job is a remote job and is open to candidates in USA. Dew Software is the employer for this pharmaceutical and biotech marketing role. The Senior Manager, Hematology & Oncology Marketing will support U.S. marketing strategy and execute brand tactics for asparaginase hematology products, while managing cross-functional initiatives, promotional programs, agencies, budgets, and compliance activities.
Responsibilities
- Support development of U.S. marketing strategy and lead execution of key brand tactics
- Support Servier's asparaginase hematology brands and drive product uptake and business growth
- Develop and execute tactical plans aligned with brand strategy and financial objectives
- Evaluate marketing-program effectiveness and recommend strategic or tactical adjustments
- Manage multiple projects, agencies, vendors, timelines, and promotional budgets
- Partner with Oncology Nurse Educators to execute brand priorities and business initiatives
- Collaborate with Legal, Regulatory, Medical, and Compliance to ensure promotional activities are compliant
- Work cross-functionally with Digital & Patient Marketing, Learning & Development, Insights & Analytics, Market Access, Corporate Strategy, and Patient Advocacy
- Support promotional activities including HCP personal promotion, non-personal promotion, peer-to-peer programs, and congress planning
- Track and optimize marketing spend and resources based on business impact
Skills
- Bachelor's degree or equivalent experience
- 5+ years of commercial experience in pharmaceutical, biotech, specialty healthcare, or related industry
- 2+ years of pharmaceutical/biotech marketing experience
- Experience supporting marketing strategy and executing tactics for U.S. specialty or biotech products
- Experience with multiple promotional channels:
- HCP personal promotion
- Non-personal promotion
- Peer-to-peer
- Congress/event planning
- Strong project management and agency/vendor management experience
- Experience managing promotional budgets
- Understanding of pharmaceutical promotional regulations, Legal/Regulatory/Compliance review, and industry guidelines
- Strong cross-functional collaboration skills in a matrixed environment
- Strong communication and stakeholder-management skills
- MBA
- Hematology, oncology, pediatric, or rare disease experience
Benefits
- Remote — U.S.
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