Note: The job is a remote job and is open to candidates in USA. Canon U.S.A., Inc. is hiring a New Business Development Advisor to drive sales, channel partnerships, and go-to-market execution for new solutions. The role manages end-to-end sales cycles, develops and enables partners, gathers customer and market insights, and supports solutions from incubation through handover to established business units.
Responsibilities
- Identify & Prospect Target Accounts to validate market fit and generate early demand
- Own the direct selling process from initial discovery and solution positioning through negotiation and contract execution
- Recruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integrators
- Develop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentives
- Gather Customer and market insights to product
- Conduct customer discovery conversations and on-site visits; abstract customer needs into actionable input for product development and roadmap planning
- Represent Canon at inventory events, conferences, and partner events to build pipeline and market visibility
- Monitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolio
- Source and manage external SME consultants and manage their contributions to accelerate solution readiness for go-to-market
- Support the transition of solutions from incubation through go-to-market and eventual handover to established Canon business units, ensuring continuity of customer, partner, and market relationships
- Partner with cross functionally with product, engineering, and program teams to translate customer, market, and partner insight into actionable roadmap and go-to-market input
Skills
- Bachelor's degree in Business, Marketing, Communications or a relevant field or equivalent experience required, plus 7 years of related experience
- Strong grounding in consultative/solution sales, channel partner ecosystem development, and pipeline management required; familiarity with CRM and sales pipeline management tools and practices expected
- Individual must possess a clean valid state driver's license in order to obtain the position
- This position requires driving, therefore a valid driver's license and acceptable driving record are necessary
- You must be legally authorized to work in the United States
- The Company will not pursue or support visa sponsorship
Benefits
- Employee referral bonus
- Employee discounts
- “Dress for Your Day” attire program (casual is welcome, based on your job function)
- Volunteer opportunities to give back to our local community
- A Canon welcome kit and official merch
- Medical, dental, and vision coverage
- 401(k) Savings Plan
- Discretionary profit sharing
- Discretionary success sharing
- Educational assistance
- Recognition programs
- Vacation
- Virtual position; not required to report to the office unless there is a specific business need; work schedules and office reporting requirements may change based on business needs
Company Overview