Note: The job is a remote job and is open to candidates in USA. VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. The Media Supervisor will oversee client campaigns, ensuring excellence in execution and collaborating with various teams to develop effective digital marketing strategies.
Responsibilities
- Your primary charge will be ‘Excellence in Execution’ for all clients and campaigns under your supervision, providing support, review, and quality assurance on campaigns managed by channel specialists
- Focus on solidifying and improving the team’s ad operations, identifying, implementing, and documenting systems and process/workflow improvements for Ad Tech and Ad Operations
- Ensure efficient campaign trafficking, set-up, and delivery across various digital advertising platforms
- Collaborate with Strategists, Enrollment Marketing Consultants, and Director of Media in the development of digital marketing strategies, plans, and reports for VisionPoint’s clients
- Partner closely with Client Success Managers to ensure work is delivered accurately, strategically, and on time, proactively communicating priorities, risks, and recommendations to support an exceptional client experience
- Execute marketing across all digital marketing channels including (but not limited to) SEM, paid social, and programmatic
- Consult with our Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and consult with clients
- Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation
- Act as a point of contact for our media vendors and partners
- Attend all media-related client presentations for your team’s assigned clients, acting as the senior level subject matter expert on the account
- Utilize a full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint’s Analytics team
Skills
- 5+ years of experience in an integrated campaign management role
- 2+ years of people management experience, including direct supervision, coaching, and development of at least one direct report
- Experience managing higher education marketing campaigns and/or B2C marketing initiatives with long consideration cycles, with an understanding of how to nurture prospective audiences through complex decision-making journeys
- Process-oriented with strong attention to detail and follow-through
- Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions
- Must have (or get within 90 days) Google Ads and Google Analytics certifications
- Strong verbal, written, and interpersonal skills and comfortability representing the agency to external stakeholders for presentations and problem-solving
- Ability to motivate and manage others to achieve measurable goals
- Thirst for knowledge and passion to learn and grow in your area of expertise
- Sense of ownership and accountability to the goals, the client and the team
- Willingness to actively contribute to VisionPoint's culture and embody our values
Company Overview