Note: The job is a remote job and is open to candidates in USA. Natural Cycles is a leading women's health company that developed the world's first birth control app, used by millions globally. The Media Relations Specialist will execute North American earned media initiatives, build journalist relationships, secure coverage, support executive visibility, coordinate communications campaigns, and measure media performance.
Responsibilities
- Build and maintain relationships with journalists across consumer, health, business, lifestyle, technology, parenting, and women's media throughout the US and Canada
- Develop compelling story angles and media pitches that translate research, product launches, communications campaigns, partnerships, and cultural moments into earned media opportunities
- Secure earned media opportunities across print, digital, broadcast, podcasts, newsletters, and emerging media
- Draft press releases, media alerts, executive briefing documents, FAQs, and other media materials
- Manage inbound media requests from initial outreach through interview coordination and follow-up
- Execute the annual earned media calendar, supporting quarterly and monthly communications priorities in partnership with the Director of Communications
- Monitor the news cycle and identify timely opportunities for proactive outreach and rapid-response communications
- Maintain and grow relationships with journalists while managing media lists, editorial calendars, and media monitoring tools to support proactive outreach and reporting
- Maintain a database of industry awards, speaking opportunities, conferences, and media opportunities to support year-round planning
- Research and coordinate speaking engagements, conference opportunities, podcast interviews, executive awards, and other thought leadership opportunities
- Prepare award submissions and coordinate executive media opportunities, including interview logistics and briefing materials
- Partner closely with Brand, Medical Marketing, Research, Product, Social, and other cross-functional teams to execute integrated communications campaigns
- Coordinate earned media activities surrounding campaigns, product launches, research publications, company announcements, and other strategic initiatives
- Maximize the impact of communications campaigns through proactive media outreach and strategic storytelling
- Track media coverage, sentiment, share of voice, and other key performance metrics
- Prepare monthly reporting and recommendations to optimize earned media performance
Skills
- 4-6 years of experience in media relations or public relations
- Proven track record securing national earned media across consumer, lifestyle, health, business, and technology media
- Demonstrated ability to build and maintain strong relationships with journalists and media contacts
- Exceptional writing, editing, and storytelling skills with the ability to develop compelling media pitches and press materials
- Experience supporting executive thought leadership, including media interviews, speaking opportunities, and award submissions
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Experience working cross-functionally in a fast-paced environment
- Based in the New York City metropolitan area
- Experience working in healthcare, wellness, consumer technology, or another regulated industry
- Familiarity with media monitoring and media database platforms (such as Cision or Muck Rack)
Benefits
- Flexible work arrangement - you will be part of a team based in and around the New York area that values effective collaboration and transparent communication, irrespective of work location
- Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment
- Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work
- Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value
- Remote-first work environment, with opportunities to connect with teams in person from time to time
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